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Work & Wellbeing Social Media Snap

Snap plans to be carbon net negative by 2030


By Ellen Ormesher | Senior Reporter

October 27, 2021 | 4 min read

Snap has announced its aims to hit carbon neutrality by 2022, ahead of reaching a net negative by 2030.


Snap is building out a climate action plan to reduce its own emissions and to encourage its partners to do the same

Snap is renewing its commitments to sustainability due to the unprecedented need for corporations to address their complicity in the climate crisis in order to avoid irreversible impact. The instant messaging platform also emphasizes its significant reach among young people, who will be the most directly affected by the worst of the climate crisis.

As part of this larger strategy, Snap says it is committed to helping educate its gen Z audience on Snapchat about the climate crisis and actions they can take, through both original content and augmented reality (AR) experiences.

A spokesperson from Snap said: “We feel a deep responsibility to take action at a pace and scale that can make a difference. Among other things, we think that includes committing to net zero (and beyond) and encouraging others to do the same.”

What does Snap’s plan involve?

  • By 2022, it aims to achieve net zero for its scope 1 and scope 2 greenhouse gas emissions.

  • By 2030, it hopes to achieve net zero for all emissions scopes, including scope 3.

  • Separately, Snap will invest at least $1m a year through 2030 in carbon removal to help scale the carbon removal industry.

  • It will use removal credits that these investments yield to go beyond net zero and make Snap net negative by 2030, meaning it will remove more carbon than it is emitting.

  • Snap has joined 200+ other businesses in signing The Climate Pledge and committing to net zero, regular reporting, carbon elimination and credible offsets.

  • In addition to carbon removal, Snap is building out a climate action plan to reduce its own emissions and to encourage its partners to do the same.

What will its carbon removal plan include?

  • Working to reduce travel-related emissions by updating travel policies, partnering with travel vendors and exploring sustainable aviation fuel.

  • Developing more robust sustainable building standards across its real estate lifecycle, from office selection to construction to operations.

  • Encouraging Snap partners to make their own climate commitments and incentivize its teams to work with climate-responsible partners. Snap aims to have at least 80% of its suppliers reporting to the Climate Disclosure Project (CDP) by 2025 so it can closely track their progress.

  • Identifying ways to further reduce emissions associated with using its products.

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