The Drum Awards for Marketing - Extended Deadline

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By John McCarthy, Opinion Editor

October 27, 2021 | 2 min read

The Premier League has launched the latest stage of the ‘No Room For Racism’ campaign to remind fans that those found guilty of racist abuse will be banned from stadiums across the nation.

The campaign from FCB Inferno will run during matches taking place between October 16-24, urging fans to challenge and report discriminatory behavior, highlighting their role in keeping it out of the beautiful game.

The campaign will be seen across match grounds, as well as on TV and social media. Watch it here.

Premier League chief executive Richard Masters said: “The Premier League and our clubs are fully committed to fighting racism. Unfortunately, we are reminded far too frequently that there is more to be done. We will do all we can to ensure action is taken, making it clear there is no place for racial prejudice in football and wider society.

“We will not stand for it in our grounds and we will continue to work with our clubs and the authorities to make sure players, managers, their families and others do not have to experience online hate.”

The new education resources, which will join an existing library of ‘No Room For Racism’ teaching materials, feature players participating in open discussions with young people involved in club community programmes including Joel Matip (Liverpool FC), Christian Kabasele (Watford FC) and Nathan Ferguson (Crystal Palace FC).

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