Tetley has rolled out its first advertising campaign with new creative agency Neverland, introducing the ‘For the Love of Tea’ positioning.
Neverland won the Tetley account from Spark44 earlier this year after a pitch process that included M&C Saatchi, VCCP and Wonderhood Studios.
The first piece of work from the agency, ‘For the Love of Tea, For the Love of Tetley,’ has launched with a national TV and social campaign.
It aims to showcase the nation’s love of tea and various ways it is enjoyed.
“We absolutely love this campaign, what a way to launch our new brand strategy,” said Tuuli Turunen, head of marketing at Tetley.
“We are the only brand that truly has a tea for every tea lover, so the ‘For the Love of Tea’ campaign speaks to all our consumers in a connected and joyful way. This is the start of exciting things for Tetley.”
The campaign’s media was planned and bought by MediaCom, with social run by Neverland.