For the fifth installment of the epic Dubai Presents series, Dubai Tourism is ramping up the excitement with a thrilling tale of an archaeologist and a professor, played by Zac Efron and Jessica Alba, who uncover an ancient secret.
In ‘A Riveting Mystery’ the American duo star in an action-packed race against time to find the answers they need to solve an age-old mystery while having some local rivals hot on their heels.
Similar to the previous chapters, this trailer visits many areas of the city, including the vast desert where we see Alba brushing away grains of sand to uncover an old stone decorated with an inscription. Anticipation ensues as we realize they are being followed and Efron naively, yet hilariously, starts to reverse drive away – much to Alba’s annoyance.
The Dubai Presents campaign has released five episodes so far spanning a multitude of genres including a romcom, a period drama and a spy film. A supporting out-of-home (OOH) push leans on classic-style movie posters to give audiences an overview of the project so far.
As with the other videos in the series, the spot was created by independent agency Mother, with this ad being directed by Craig Gillespie – who is known for the award-winning I, Tonya movie and Disney’s latest Cruella rendition.