UK pharmacies unite behind government’s winter vaccine ad campaign

Boots, LloydsPharmacy and Asda have thrown their weight behind a UK government advertising campaign designed to encourage take-up of winter flu and Covid-19 vaccines.

Between them, the trio operates 4,000 pharmacies across the UK and will play a central role in a vaccination drive that amounts to the largest flu program in history with 35 million people eligible for free Covid-19 booster and seasonal flu jabs.

Victoria Steele, superintendent pharmacist at LloydsPharmacy, said:

”It is very likely that we’ll see much greater levels of transmission of the influenza virus this winter. Immunity and protection are increasingly at the forefront of our minds, and we have seen this through the high volume of flu bookings at LloydsPharmacy this year and through increased sales of winter medicines, as many start to take precautions as we head into cold and flu season.”

A nationwide billboard, broadcast and radio campaign debuts today to inform the public of this operation, led by a TV advert aired during primetime Emmerdale and Coronation Street spots, as well as daytime shows such as This Morning and Loose Women. Featuring an NHS nurse, the campaign urges viewers to ”get vaccinated, get boosted, get protected”.

This messaging will be reinforced by complementary digital channels including social media and YouTube.

The winter drive is the latest phase of mammoth public information campaign spearheaded by MullenLowe that has been described as the largest advertising campaign to be conducted in the UK since the second world war.