Spotify brings Shopify onboard to boost artists’ e-commerce capabilities
Shopify and Spotify are coming together to help artists build brands that tap into audio streaming and e-commerce.
“Shopify is already powering the online stores of local and international acts, and the Spotify integration will further empower Aussie and Kiwi artists to showcase their unique talent, brand or creativity, and engage their fans even more effectively,” said Shaun Broughton, the managing director for the Asia Pacific at Shopify.
Artist-entrepreneurs have access to an all-in-one commerce platform to manage their brands across multiple touchpoints
Annie Hamilton, an Australian singer-songwriter and designer, added: ”I’m so excited to be able to link my Shopify store directly to my Spotify profile, allowing my listeners to shop my merch and learn more about my fashion label while listening to my music. Especially during this time, while artists are unable to connect with fans through live music, festivals and touring, online merch sales are such an important way for fans to directly support artists while gaining an awesome new piece of clothing or memorabilia in the process. This new integration will make it so much easier for me to invite my listeners into my world of music, art and clothing.”
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Why are Shopify and Spotify working together?
Using the Spotify channel, artists can introduce products to the place where listeners and fans are already engaging with their music most.
By connecting their Spotify for Artists accounts with their Shopify online stores, artists can sync their product catalogs and showcase products of their choice directly on their Spotify profiles, making it easy for fans to browse and purchase.
With Shopify, artist-entrepreneurs have access to an all-in-one commerce platform to manage their brands across multiple touchpoints.
For artists with large followings and pre-existing businesses, Shopify can handle high volumes of traffic, key sales moments, and highly anticipated product drops.