Burger King has modeled a new ‘Fall Collection’ designed to hide sloppy spillages with the noisiest attire this side of a Hawaiian shirt.
Crafted by fashion designer Kate Eary to resemble the sticky innards of a Whopper, the food brand is welcoming messy eaters with a promise that you won’t look out of place – no matter how much ketchup squirts down your digitally-printed silk top.
Coinciding with the launch of its gastronomic ‘Gourmet Kings’ range of luxury burgers, the timely garments proudly depict a riot of tomatoes, salad, sauce and bacon that looks good enough to eat.
Felipe Guimaraes, creative director at BBH, said: “We wanted to do something for Burger King that would fit in its culture, in a tone only they could. Creating a limited-edition silk shirt that hides the inevitable spillages of their latest burgers seemed like the perfect way. Not only was the idea a bit bonkers, treating it with the same level of craft and tone of a high-fashion brand made the project the gem that it is today.”
100 limited-edition shirts have been produced for the campaign, which will be handed out in a prize draw for anyone purchasing either The Argentinian or The Steakhouse burger via the Burger King UK app.
Burger King’s tongue-in-cheek British campaign contrasts with the fast food chain showing its serious side in France, where it is campaigning to end the online bullying of 11-year-olds under a bizarre #anti2010 banner.