The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Marketing Brand Safety Ecommerce

Marketing trends in Asia: what they mean for your business


By Chris Sutcliffe | Senior reporter

October 20, 2021 | 2 min read

Asia is the focus for many brands - and therefore the marketers who work on their behalf. At the same time the ‘market’ is so unbelievably huge that it almost can’t be considered a market at all, more of a collection of markets, each of which requires its own particular expertise to succeed in.
In this episode we’re joined by four experts to discuss marketing and retail trends across Asia, with a focus on how brands are thinking about moving into - and out of - the countries it contains. Kemosabe’s John Speers, The APS Group’s Fiona Zeng, Emerging Comms’ Domenica Di Lieto and Tong Digital’s Adam Knight provide us with insight into what brands need to consider when they think about marketing in Asia.

Marketing Brand Safety Ecommerce

Content created with:


From deep diving into data and the audience who creates it,We create an idea that's so tight, it's an 'inch wide'.An idea so inch wide, it can penetrate a 'mile deep'.We promise it will be culture born, authentic and connected to flow through all mediums, remaining true, and generating optimum impact.

Find out more

APS Group

We co-create with our clients to produce award-winning strategic thinking and creative, partnering with some of the largest brands across the world. From impactful brand propositions, engaging digital content and creative outputs across print, audio, animation, video, or digital, we offer a fully end-to-end service. We are APS Group. Let’s make more possible.

Find out more

Emerging Communications

Our mission is to fuel the growth of world-leading brands by building profitable relationships with Chinese audiences globally. Our unique insights into Chinese consumers, social themes, market trends and digital landscapes drive potent campaigns that successfully target, engage and sell.

Find out more


TONG is a cross-cultural consultancy, creative agency, and social commerce platform with the goal of positioning brands with a new generation of global Chinese consumers and tastemakers. Our team of bilingual experts headquartered in London are driven by research, innovation and a passion for consumer culture. We surface unseen attitudes and behaviours, tracking emerging trends and harnessing market shifts in order to push creative and digital frontiers for organisations such as BAFTA, Chelsea FC, Estee Lauder, Heathrow Airport, and Fortnum & Mason.

Website: Instagram: Twitter: @tong_global Linkedin: tongglobal

Find out more

More from Marketing

View all


Industry insights

View all
Add your own content +