Electric vehicle subscription service Onto launches debut TV ad ‘Happily EV After’

Electric vehicle (EV) subscription service Onto has launched its debut TV campaign on Channel 4 and Sky following its $175m investment drive.

The ‘Happily EV After’ campaign was created by Onto’s recently-appointed ad agency Creature in collaboration with media and measurement agency Chamber.

Landing on October 20 to coincide with Cop26, the ad features an EV being driven in the clouds, playing on an Onto subscription being “freeing.” The subscription service, which came to market in 2017, hopes to capitalize on growing demands for EVs off the back of the UK’s fuel shortage and the forthcoming Cop26 summit.

“Launching our first ever TV advert is a huge moment for us and we wanted to create something that shows the endless possibilities our new subscription offers,” said Rob Jolly, chief executive officer and co-founder of Onto.

“This campaign will allow us to bring awareness of our brand and service to the mass market and continue to accelerate EV adoption,” he added.

Onto’s move into above-the-line marketing follows brands such as Carwow, which have also seized this moment to invest more heavily in EV ad spend.

The ad’s launch follows the firm raising $175m in July to fund its UK expansion strategy.

The 30-second TV ad was produced by the team behind Ritter Sport commercials Sticker Studios and director Tom Clover.