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Oppo adds League of Legends World Championship sponsorship to its esports strategy

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By Shawn Lim | Reporter, Asia Pacific

October 8, 2021 | 4 min read

Chinese smartphone maker Oppo will sponsor the upcoming League of Legends World Championship 2021 (S11).

This sponsorship is part of Oppo’s multi-year deal signed with Riot Games in 2019 as it seeks to be more involved in the esports community.

“It’s our pleasure to continue the partnership with Riot Games this year. League of Legends provides OPPO with a platform that allows more gamers around the world to get to know our brand better,” said William Liu, vice president and president of global marketing at Oppo.

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Oppo will present the Most Valuable Player (MVP) awards to pro players

“More importantly, the unyielding spirit of the pro players is akin to OPPO’s relentless strive for innovation when it comes to products and technology. We are constantly focused on delivering nothing short of excellence and creating unique experiences for our users.”

John Needham, global head of esports at Riot Games added: “Based on the successful partnership last year, we are thrilled to have Oppo sponsor the League of Legends World Championship 2021. As the first global smartphone partner for the game, Oppo has become one of the most impressive tech brands among global esports players. We look forward to seeing what Oppo will bring to the audience in the finals.”

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What will the partnership bring to the table?

  • Oppo will present the Most Valuable Player (MVP) awards to pro players who dominate the battlegrounds with outstanding performance in the finals.

  • Oppo will also bring gaming highlights, as well as interviews of the pro players and the teams, to bring the inside scoop of the final game to the audience.

  • As the 2021 finals are themed “Make/Break”, which represents the courage and spirit to break the impossible and create new possibilities, Oppo’s Find X3 Pro will allow people to shoot and store the world in 10-bit color with a screen display.

  • Oppo will provide gamers with a gaming experience with Gaming Mode in ColorOS. When players toggle to Gaming Mode, the games that they are playing will no longer be disturbed by notifications, messages, and calls. This will allow players can experience an uninterrupted immersive gaming experience, claims Oppo.

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