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Ad of the Day: Sweary cracker sings of adland pressures in brutally honest Nabs Canada PSA

Nabs Canada has released a cheeky PSA encouraging viewers to remember to take a break when needed.

The NSFW jingle was executed in partnership with creative agency Cossette and features a straight-talking animated cracker named Crumbles, who highlights the harsh realities of pushing yourself too far in the workplace and putting your mental wellbeing on the backburner.

‘This Job Will Break You If You Let It’ was made in recognition of World Mental Health Day on October 10, and features a catchy tune that touches on the fact that there will always be a deadline to work toward, but that shouldn’t negate the need for some self-care.

Salty snack Crumbles doesn’t beat around the bush, telling viewers, “You look like shit, have you heard of sleep?” The messaging is humorous, but it delivers some real truths about the ad industry that many will relate to.

Nabs Canada is a unique charity specifically designed to support the health and wellbeing of all individuals in the Canadian media, marketing and communications industry, and hopes that this new spot will spark an industry-wide conversation.

The campaign is running across Nabs Canada‘s social media channels, and the upbeat tune will be available to listen to on Spotify soon in case you need that extra reminder to take five.

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