Digital Transformation B2B Marketing Brand Strategy

CMOs from IBM, Accenture headline The Drum's 2nd annual B2B World Fest

By Michael Feeley | journalist

Stein IAS

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October 7, 2021 | 4 min read

With B2B businesses evidencing resilience and dynamism over the course of the pandemmic, the space has increasingly become a hotbed of marketing innovation, with budgets growing year over year and sector growth the order of the day.

With 2021 its watershed to date, B2B marketers have assumed the mantle of growth drivers for their enterprises. They are producing more creative, empathetic marketing than ever before. They are using data and technology to ever-greater effect to engage stakeholders.

Against this backdrop, The Drum is hosting B2B World Fest 2021 in partnership with global B2B specialist agency Stein IAS. Taking place November 9-10, the festival is the largest gathering of B2B chief marketers and influencers in the world.

B2B World Fest 2021

B2B World Fest 2021

“We launched the first annual B2B World Fest last year as the only festival that gives attendees a truly global look at this rapidly evolving space,” says Kenneth Hein, US editor of The Drum. “This year, we’ve assembled a world-class line-up of B2B leaders to provide the freshest insights into what’s new and what’s next for the sector."

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Alongside keynotes by Carla Piñeyero Sublett, svp, chief marketing officer at IBM and Jill Kramer, chief marketing and communications officer at Accenture, World Fest will feature heavy hitters including CMOs and senior marketers from Dell Technologies (Rachael Henke), Bloomberg (Jason Angrisani), HCL Technologies (Jill Kouri), KONE (Tricia Weener) Korn Ferry (Jill Wiltfong), NTT (Matt Preschern) and PwC (Antonia Wade). Leaders from EY, Microsoft, LinkedIn, Adobe, Danfoss, Optimizely, Spotify and more will also be on tap. The full line-up of sessions and speakers can be found here.

“We’ve carefully curated sessions that are highly relevant for this unique moment, including the evolution of brand in B2B, new models to spur growth, the new generation of decision makers and how B2B brands can become talent magnets. Our program will probe all the latest issues and innovations in the global B2B space,” says Hein.

Plus, the most popular session from World Fest 2020 will return: B2B creativity. This year, the interactive two-part session will address how B2B creatives and marketers assess creative differently — and how they can work together to expand creativity in B2B.

Hein adds: “We know this two-day festival will inspire and guide practitioners in navigating the highly competitive B2B space in 2022 and beyond. It’s going to be fun.”

More details on B2B World Fest 2021 can be found here.

Digital Transformation B2B Marketing Brand Strategy

Content created with:

Stein IAS (www.steinias.com) are the B2B Originals, the first and leading global brand-to-demand agency for B2B enterprises worldwide. Stein IAS drives brand progression and revenue growth through highly original and effective creative ideas combined powered by data, intelligence and disruptive technology. Stein IAS has been named a B2B Agency of the Year by the ANA 10 of the past 13 years––and has won the WARC Effectiveness Award (Gold) for B2B the past two.

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