Business on the Move, including Taco Bell and Teapigs
Another week, another wave of account news, reviews, agency launches, rebrands and acquisitions. Check out our global round-up to see what business is on the move (and why it matters) below, then head over to our Business on the Move hub to read about more market maneuvers.
Over the past seven days, we’ve seen fresh appointments, reviews and acquisitions at Taco Bell, Teapigs and more
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If you’ve got a business on the move story for us, send it to businessonthemove@thedrum.com for consideration before next Thursday.
Account moves
Pharmaceutical giant Bayer has awarded MediaCom its $800m global media account following a competitive review. The WPP agency previously handled the majority of Bayer’s media planning and buying across 65 markets, but has now added other parts of the world, including Germany, China and Russia, to its remit.
FMCG company PZ Cussons has appointed Fold7 to handle its advertising and social marketing across three key brands – Carex, Original Source and Imperial Leather – following a competitive pitch.
London agency Dog Cat & Mouse has won the account for Teapigs premium teas with a brief to take the brand on TV for the first time. Teapigs is available in most UK supermarkets, Amazon and Ocado.
Enphase Energy Inc has announced that it has partnered with Droga5 New York as its first global creative and media agency of record. The partnership comes as Enphase prepares to launch a series of revolutionary products designed to accelerate the electrification of homes, businesses and whole communities. With these new products, Enphase aims to make solar power more reliable, affordable and practical than ever.
WATConsult (An Isobar Company), the globally-awarded hybrid digital agency from Dentsu India, has won the expanded mandate for end-to-end commerce duties of India Circus. A Godrej & Boyce Venture, India Circus is a lifestyle brand that offers home décor, utilities, personal accessories and fashion products. The brand has now launched its products on different marketplaces including Amazon, Flipkart and Myntra.
Meanwhile, Dentsu Webchutney (A DentsuMB Company), the digital creative agency from the house of Dentsu India, has won the creative and media duties for the menswear brand Blackberrys. The account was won following a multi-agency pitch.
Ongoing pitches
US fast food giant Taco Bell has started the search for a creative agency in the UK, with the expectation to appoint one by the end of November. A shortlist of agencies is currently being drawn up by AAR and the search is a first for Taco Bell, which has not yet worked with a local agency in the UK market.
Lloyds Banking Group, the UK’s largest retail bank, has kicked off a review of its media buying and planning arrangements. The statutory three-year review includes media for Lloyds Bank, Halifax, Bank of Scotland, Scottish Widows and MBNA. It covers all ‘traditional and digital’ media channels. The media spend is estimated to be north of £80m, making it one of the largest financial services accounts in the UK.
Partnerships
Marketing technology business Team ITG has secured eight new partnerships with global brands GSK, Sky TV, Macmillan Cancer Support, Mattel, Nando’s, Herbalife, Safeguard and Venesta.