Creative Works: top 10 ads of the week from Channel 4 to CoppaFeel
At The Drum, we believe great work deserves recognition and that talented creatives should get their share of reverence for the hard work they put in. So each week we will update our hall of fame, celebrating the 10 best ads from our Creative Works section. Welcome, and don’t forget to vote for your favorite!
Channel 4’s multistory cake stunt celebrates the return of The Great British Bake Off
Fridays for Future: The Denial by Fred & Farid
On the anniversary of the Global Climate Strike, one of the most iconic dates in the climate fight, one of the chapters of Greta Thunberg’s Climate Movement Fridays For Future (fridaysforfuture.org) unveiled ‘The Denial’ – a new spot by Fred & Farid Los Angeles.
The spot illustrates our denial about the climate crisis with a metaphor: running into a wall. It is literally what we are doing today when it comes to climate change.
Vote for the work here.
Channel 4: Sweet Return by 4Creative
Channel 4 whipped up excitement for the hotly-anticipated return of The Great British Bake Off with the installation of a show-stopping feast for the eyes in Glasgow’s city center.
Innovative outdoor digital screens in cities including Leeds, London, Glasgow and Manchester depicted the locations’ skylines and reflected the changing weather conditions in real-time – with a delightful Bake Off twist.
Vote for the work here.
Bumble and TikTok: Date with Better Answers by 10 Days London
Bumble has announced a European marketing partnership with TikTok. This partnership, live on both popular apps, will encourage people on Bumble and TikTok to showcase their true, authentic personalities while dating.
The campaign, ‘Date with Better Answers’, will see Bumble and TikTok partner with creators across the UK, France and Germany. Building on the interests that people have picked up during lockdown and seen on TikTok, creators will appear in adverts on both platforms focused on helping people to connect authentically, sharing their hobbies – surprising or otherwise.
Vote for the work here.
Reuters: The Source by VMLY&R
Reuters has debuted its first major global brand campaign ‘The Source’. The campaign reinforces Reuters’s unique and vital role as the leading source for truths about our world.
Now more than ever, the world is seeking independent, objective and unbiased reporting. ‘The Source’ campaign brings Reuters into the spotlight to demonstrate what has long been its defining philosophy: to tell all sides of a story but take none. Reuters delivers fast and reliable information with no bias or agenda, so readers can make smart decisions and take their next steps with confidence.
Vote for the work here.
CoppaFeel: Know Yourself by Fold7 & Prettybird (UK)
Breast cancer awareness charity CoppaFeel has teamed up with Fold7 and Prettybird in a new campaign showing how knowing your own body well could save your life. ‘Know Yourself’, directed by Jess Kohl, is a raw and very real display of young people on a voyage of self-discovery with their bodies.
Many of the scenes were informed by the cast’s real-life experiences of their own self-exploration. It is an unashamedly honest portrayal of personal discovery that will hopefully encourage young people to explore their uniquely wonderful bodies.
Vote for the work here.
Hasbro: Ageless Care by Ogilvy Brazil
Hasbro’s doll brand Baby Alive has been promoting some relevant thoughts about affection, cuddling and equal gender in household chores in Brazil with its positioning ‘We All Can Take Care’.
Since 2019, the brand has been breaking gender stereotypes by raising the importance of dolls while children develop values such as empathy and respect between boys and girls.
The creative concept by Ogilvy Brazil has just been upgraded with a new ad campaign ‘The Ageless Care’. With this new positioning, Baby Alive celebrates the affection and empathy that lasts through generations. Mainly in Brazil, where the grandparents have a fundamental role on children’s lives, both financial and emotional, the brand reinforces the importance of the care in every stage of life.
Vote for the work here.
Little Moons: The Flavour System by Lucky Generals
Lucky Generals has embarked on an other-worldly campaign to promote the launch of the ice cream brand Little Moons.
‘Ice Cream From Another World’ is the first spot from the agency since winning the account late last year, and aims to reflect the joyfully uplifting and unusual sensation of eating Little Moons mochi delights.
The hunger-inducing campaign, directed by Em Cole through 1stAveMachine, consists of two 20-second films, ‘The Flavour System’ and ‘Necks Appeal’. Both showcase pastel-hued Wes Anderson-style cinematography with a 60s space-age theme.
Vote for the work here.
Instagram: Yours to Make by Johannes Leonardo
Instagram is putting self-discovery at the heart of its new campaign titled ‘Yours To Make’. The spot, created by New York-based ad agency Johannes Leonardo alongside Facebook’s in-house shop Creative X, sees a group of young people exploring an expansive space that seems to represent the Instagram universe and all its features.
The short video highlights how the app’s users can lean into creative expression and exploration online to become more in tune with who they really are – or want to be.
Finding new ways to communicate with their network on the platform helps give the youngsters in the film insight into their passions, their philosophies on life and the importance of the people around them.
Vote for the work here.
Balenciaga x Fortnite: 3D Billboard
Spanish luxury fashion house Balenciaga and online video game Fortnite have teamed up to entrance citizens of London, New York, Tokyo and Seoul by creating a spectacular real-world immersive 3D billboard experience.
The attention-grabbing out-of-home (OOH) execution sees a Balenciaga-wearing Fortnite favorite Doggo looming larger than life over the sidewalks, bringing the partnership to the physical world in a very entertaining, and potentially somewhat jarring, way.
Vote for the work here.
Savage x Fenty Show by Amazon Prime
Rihanna was back with a star-studded sultry campaign to promote her Savage x Fenty fashion show, which was streamed exclusively on Amazon Prime on Friday. The billionaire songstress teased fans with a clip posted to Twitter to hype up viewers and showcase the lingerie line in an unconventional way through music and dance performances.
During the minute-long trailer, we see the We Found Love singer and her army of models ride elevators to the top of a huge skyscraper and then glamorously make the city their own with Helena’s Do It To ’Em playing softly in the background.
The seductive spot features the likes of supermodel Joan Smalls, pop sensation Normani, model Gigi Hadid and actress Thuso Mbedu. Now in its third year, the annual Savange x Fenty show doesn’t shy away from pushing the boundaries of what a fashion show typically entails, and this new campaign has reinvented the norm all over again.
Vote for the work here.
That’s just for starters. Scroll down to see the best work from our Creative Works section. And don’t forget to vote!