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Etsy embraces virtual shopping with interactive AR show home

The fully shoppable experience will reduce transaction friction for Etsy

E-commerce firm Etsy, a specialist in vintage and craft items, is spreading its wings in the digital domain with an interactive augmented reality (AR) show home populated entirely by curated products.

The Etsy House permits buyers to wander through the virtual environment at their leisure while perusing the goods in situ around them to get a better feel for how the items fit into a domestic environment.

Utilizing photorealistic rendering and life-size scale, the interactive experience employs intuitive navigation and 360° environments to transport potential customers for the ultimate in window shopping.

Packed to the gunnels with holiday decor and gift ideas, the all-digital home is packed with bespoke furniture and artwork – as well as a few Easter Eggs for the inquisitive.

In a blog post, Etsy’s Jessica Doyle wrote: “Do you ever find yourself on Etsy admiring a beautiful piece of artwork, a statement light fixture or some bespoke furniture and wonder what it would look like in your home? Now you won’t have to, thanks to The Etsy House – the first-ever interactive, augmented-reality experience that allows shoppers to ‘walk through’ a digital home filled with curated Etsy items.”

The fully shoppable experience will reduce transaction friction to the bare minimum, with pop-up product information and purchase links materializing as soon as you hover over an active item.

Etsy’s AR foray follows a push into more traditional television advertising, promoting the independent makers and craftsmen behind its goods to connect emotionally with viewers.

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