Ad of the Day: Lucky Generals embarks on other-worldly trip to launch Little Moons
Lucky Generals has embarked on an other-worldly campaign to promote the launch of the ice cream brand Little Moons.
‘Ice Cream From Another World’ is the first spot from the agency since winning the account late last year, and aims to reflect the joyfully uplifting and unusual sensation of eating Little Moons mochi delights.
The hunger-inducing campaign, directed by Em Cole through 1stAveMachine, consists of two 20-second films, ‘The Flavour System’ and ‘Necks Appeal’. Both showcase pastel-hued Wes Anderson-style cinematography with a 60s space-age theme.
“We wanted the work to reflect the joy you feel when eating a Little Moon... or twenty Little Moons,” said Vickie Ridley, chief marketing officer and client partner at Lucky Generals.
The ads, which premiered last night during hit TV shows Gogglebox and First Dates, also features a one-off mural in London’s hip Camden borough, combined with a big social media push – all created by Lucky Generals, with MediaHub in charge of all the media planning and buying.
“Developing a brand platform and campaign that captured why the world has fallen in love with Little Moons was no mean feat, especially given they’re unlike anything you’ve ever tasted before,” added Ross Farquhar, marketing director at Little Moons. “Thankfully Lucky Generals have done just that, and I’m both proud and excited for what’s to come.”