The Drum’s new tech space, The Drum Labs – home to its experimental division Corner Shop, which boasts a number of pioneering installations that test drive the future of retail – is proud to secure its alcohol license, making it the first marketing magazine to own and open an in-house bar in the United Kingdom.
After years of bringing The Drum Arms – the title’s memorable and portable pub – to various industry events, including Cannes Lions and Advertising Week New York, complete with performing drummers and home to numerous fireside chats, the publication now has a fixed location for catching up with industry pals over a pint.
With co-founder and chief executive officer Diane Young as the official landlady of the pub, which sits on the first floor of the newly-launched venue, friends and clients of The Drum can drop in for industry events and after-work drinks to enjoy a little downtime.
As well as offering bar snacks and various tipples, the Shoreditch-based pub also has a roof terrace for making the most of the summer sunshine and enjoying evening sunsets.
The pub also has an in-built projector that can be used for hosting film and event screenings.
The Labs space has three floors in total, with the ground floor exhibiting a number of rotating tech innovations and brand partnerships, installed by Sharpend and currently conceived through Capgemini, which explore new retail concepts. There is also an exhibition space, which is ideal for holding product demos or industry conferences, complete with recording capabilities at the back, while the top floor contains a multi-functional recording studio and a green room fit for audio or video offerings.
The bar is set to open during October, although an official date is yet to be confirmed... but the payment system and license are in place and working, so the building is keenly awaiting its first visitors.
Look out for more information about upcoming events at the Labs and click here to find out about hiring the multi-purpose venue.