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Shortlist announced for The Drum Awards for Digital Advertising Asia Pacific

TikTok’s Songkran Stranger campaign is one of this year’s nominees. The winners will be announced on October 13

From programmatic out-of-home (OOH) that creatively targets commuters, to mid-pandemic virtual events that bring an international audience together via social, this year’s entries reflect the challenges of the last twelve months and showcase the most innovative solutions.

The Drum Awards for Digital Advertising recognizes the best digital media in advertising and the people behind the latest adtech breakthroughs. This subdivision of the awards program is open exclusively to companies or campaigns based in Asia Pacific, celebrating growth and innovation in a vibrant region. Entrants to the global competition were judged separately and the results revealed in March.

The 2021 jury features senior figures from Adobe India, Twitch, Grab, Deutsche Bank, Paypal, Media.Monks and other regional brands and agencies. Their winning picks for each category will be announced at the virtual award ceremony on October 13 at 8am BST (3pm Singapore time). You can register to attend here.

This year, The Drum is proud to present these awards with the support of AdColony. The full list of nominees is below:

Media Agency of the Year

  • ADA

  • ForwardPMX

Best In-House Team

  • Streamotion (Kayo Sports and Binge)

Best Ad Sales Team of the Year

  • Clear Channel Singapore

  • Inskin Media

  • Quantcast

  • The Trade Desk

Best Buy Side Team or Agency

  • Acquire NZ

  • iClick Interactive Asia Group Limited

Rising Star

  • Olivia Graham, programmatic manager at Acquire NZ

  • Pablo Minana, senior producer at The Economist Group Asia Pacific

  • Mahima Damani, The Trade Desk

  • Sophie Baker, The Trade Desk

Best Ad Ops Team

  • ADA

  • CNN International Commercial

Best Response to Change

  • ADA for SaladStop!

  • BBDO Singapore for Visa

  • InMobi for Lifebuoy Soap

  • Incubeta for Les Mills

  • ITC

  • M&C Saatchi Performance for Halodoc

Most Effective Use of Affiliate Marketing

  • Canva, Impact and Hamster Garage for Canva

  • Grab Insurance

  • My Muscle Chef

  • Rakuten Advertising for 55Haitao, Clinique

Game-Changing Advertising Technology

  • AnyTag by AnyMind Group

  • Beko Turkey

  • AdColony for PT Global Digital Niaga, Wavemaker Indonesia

  • AdColony for Seven & I Holdings, PHD Media

  • AdColony for The Coca-Cola Company, Starcom Indonesia

  • Yahoo for Doritos Philippines

Most Effective Use of Branded Content

  • AdColony for PT Global Digital Niaga, Wavemaker Indonesia

  • Carousell and Singapore Brand Office

  • OneFootball for Clear Men

  • Netflix and One Esports

  • Twitch Australia for Audible Australia

Best Use of Tech in OOH

  • Clear Channel Singapore for Citibank

  • Moving Walls for Foodpanda

  • Vistar Media for Dulux

Adtech for Good

  • ADA for UNHCR – The UN Refugee Agency

  • InMobi for L’Oréal

  • InMobi for Lifebuoy Soap

Best use of CTV/OTT video

  • ForwardPMX for Adobe

  • Kayo Sports

Best Omni-Channel Campaign

  • Hakuhodo and Grab for Panasonic

  • ForwardPMX for La Mer Hong Kong

  • InMobi for Dancow Nutritods

  • TikTok Indonesia

Best B2B D&I Program/Initiative

  • ForwardPMX

Best Video Campaign

  • ADA for Bobbi Brown Thailand

  • BBDO Singapore for Visa

  • Dentsu Singapore, SeenThis for Tiger/Asia Pacific Breweries

  • iClick Interactive Asia Group Limited for MOT Indonesia

  • Incubeta for Les Mills

  • InMobi for L’Oréal

Best Mobile Campaign

  • ADA for British American Tobacco

  • AdColony for The Coca-Cola Company, Starcom Indonesia

  • InMobi for Lifebuoy Soap

  • Together

  • Yahoo for Doritos Philippines

Best Paid Social Campaign

  • ADA for Bank Central Asia (BCA), Indonesia

  • ADA for British American Tobacco

  • Innity for McDonald’s Malaysia

  • ITC

Most Effective Use of Performance

  • Acquire NZ

  • ForwardPMX for Ralph Lauren China

  • Incubeta for Les Mills

  • Performics for ITC Foods – Aashirvaad Atta

  • Performics for ITC Foods – Fabelle’s Diwali campaign

  • Scibids and Matterkind for Spotify

Best Paid Search Campaign

  • ADA

  • Performics for ITC Foods

Best SEO Campaign

  • ForwardPMX for Adobe

Best Branding Campaign

  • Diageo

  • InMobi for Wakefit

  • AdColony for Nestlé Philippines and Openmind Philippines

Best High-Impact Campaign

  • Acquire NZ for The Maori Party

  • ADA for British American Tobacco

  • ADA for Robinson’s Department Store Thailand

  • ADA for SCB Abacus – Money Thunder

  • ADA for Abans PLC

  • Grab for Panasonic

  • InMobi for Lifebuoy Soap

  • TikTok for TikTok Thailand

  • Xaxis Indonesia & Wavemaker Indonesia for Danone Indonesia

Best Use of Gaming

  • AdColony for Seven & I Holdings, PHD Media

  • AdColony for Universal Robina Corporation, Spark Foundry

  • CMRS Digital Solutions Limited for Lingnan University

Most Effective Programmatic Media Partnership

  • InMobi for Lifebuoy

  • Matterkind & The Trade Desk for South China Morning Post

  • Quantcast for StarHub

  • Scibids & Matterkind for Spotify

  • Together

Best Overall Technology for Programmatic Trading (Sell Side)

  • AnyManager by AnyMind Group

  • Magnite

  • Triton Digital

Most Effective Use of Data

  • ADA for Petronas

  • ADA for British American Tobacco

  • ForwardPMX for Yes

  • CruiSo Digital Solutions for CSL

  • Platform GSK for GlaxoSmithKline (GSK)

  • Matterkind & The Trade Desk for South China Morning Post

  • Together for Wendy’s New Zealand

Finance and Professional Services

  • ADA for Boost e-Wallet

  • ADA for Cigna Insurance Public Company Limited, Thailand

  • ADA for Bank Central Asia (BCA), Indonesia

  • PT Maleo Kreatif Indonesia for AIA Philippines

Not-for-Profit/Charity

  • Acquire NZ for CFNZ

  • ADA for UNHCR – The UN Refugee Agency

  • Electric Symphony Media, ESM for AFHU: American Friends of the Hebrew University

  • Lion and Lion Malaysia

  • Sqreem Technologies

Retail, E-commerce and Consumer Goods

  • ADA for SaladStop!

  • ADA for Petronas

  • ADA for LG

  • ForwardPMX for La Mer

  • W.Ai for Leader

Healthcare and Pharma

  • M&C Saatchi Performance for Halodoc

  • Platform GSK for GlaxoSmithKline (GSK)

  • Sqreem Technologies for Johnson & Johnson, Listerine

Music and Entertainment

  • Hyundai Motor Company

  • TikTok for TikTok Thailand

B2B

  • Alibaba Cloud for The Pulse of Digitalization

  • Hybrid Theory for a leading petrochemical manufacturer

  • McCann-Erickson Malaysia for Petronas

  • Transmission for HP Australia

Public Sector

  • Brand Hong Kong

  • MIDA

  • Thailand Board of Investment

  • Wavemaker for NSW Government: Essential Energy

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