Roku builds app for Shopify allowing sellers to create TV marketing campaigns
Video streaming business Roku has tied with Shopify, the e-commerce platform, to launch an app that enables small- and medium-sized merchants to create, buy and measure ad campaigns on its TV streaming services.
Designed for sellers with low advertising budgets, the application allows brands to instantly deliver a campaign on to a Roku-hosted streamer.
Shopify sellers can beam ads straight into the homes of Roku’s 55 million subscribers
Roku said the app offers Shopify’s 1.7 million merchants targeting and measurement options that go beyond traditional linear and cable ad solutions. “We all know that there is no better medium for awareness for top-of-funnel metrics than TV streaming,” says Jared Lefkowitz, Roku’s senior director of ad revenue strategy.
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How brands can use the Roku app
Roku’s app joins Shopify’s 7,000-strong suite of applications available on the Shopify App Store. Existing services span product sourcing, shipping, marketing and costing.
Once downloaded, businesses can identity an audience and then set its budget, timing and duration.
The app launched ahead of the Christmas season but is available for testing on request. The likes of Jambys, Birthdate Co, Moon Pod and Olipop have already started using the service.
“We’ve already measured a 63% increase in consideration among those who saw our ads. Our campaigns on Roku also ended up raising the efficiency of other channels too,” said Andrew Goble, co-founder of Jambys.
Advertisers shift to TV streaming
Brands are increasingly shifting to TV streaming, with spend on Roku’s ad platform, OneView Ad Platform, having tripled year-on-year in the first half of 2021.
Data collected by Roku also shows a high level of engagement with TV streaming ads. Internal research found 78% of Roku audiences will make a purchase from a small or local business in the next three months and 49% of polled consumers said they paused their TV to shop for the product advertised.
Lefkowitz said: “The shift to TV streaming has accelerated, and growth advertisers need a solution that can solve their top-of-funnel branding needs as well as a simple solution that complements their lower funnel search and social efforts.”