Netflix has opened its wallet with the acquisition of children’s author Roald Dahl’s catalog of work to produce a mountain of programming for bookworms to binge.
This cements an existing three-year relationship with the Roald Dahl Story Company, which saw Netflix agree to produce a series of animated features based on the classic tales of the grotesque and unexpected.
This opened the door to a Dahl bonanza, with director Taika Waititi already working on animated reimaginings of Charlie and the Chocolate Factory, as well as both animated and live-action interpretations of Matilda and plans for a BFG cartoon.
Netflix said: “These projects opened our eyes to a much more ambitious venture. The creation of a unique universe across animated and live-action films and TV, publishing, games, immersive experiences, live theater, consumer products and more.”
Speculation suggests Netflix paid in excess of $100m to close the deal – a figure which, if true, would probably rank as its largest acquisition.
Past attempts to brand Dahl’s eclectic tales under a single banner led the author’s literary estate to develop an overarching identity and logo to bracket the works.