By John Glenday, Reporter

September 22, 2021 | 2 min read

Netflix has opened its wallet with the acquisition of children’s author Roald Dahl’s catalog of work to produce a mountain of programming for bookworms to binge.

This cements an existing three-year relationship with the Roald Dahl Story Company, which saw Netflix agree to produce a series of animated features based on the classic tales of the grotesque and unexpected.

This opened the door to a Dahl bonanza, with director Taika Waititi already working on animated reimaginings of Charlie and the Chocolate Factory, as well as both animated and live-action interpretations of Matilda and plans for a BFG cartoon.

Netflix said: “These projects opened our eyes to a much more ambitious venture. The creation of a unique universe across animated and live-action films and TV, publishing, games, immersive experiences, live theater, consumer products and more.”

Speculation suggests Netflix paid in excess of $100m to close the deal – a figure which, if true, would probably rank as its largest acquisition.

Past attempts to brand Dahl’s eclectic tales under a single banner led the author’s literary estate to develop an overarching identity and logo to bracket the works.

Creative Roald Dahl Children's TV

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