The Drum Awards for Marketing - Extended Deadline

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By Amy Houston, Senior Reporter

September 21, 2021 | 2 min read

Netflix has released a beautifully animated spot (NSFW) to promote the return of Sex Education to screens for a third season. Sci-fi-loving erotica writer Lily Inglehart tells her beautiful tale in a fully-animated sequence that really does sum up everything you can expect from the show.

Director Yibi Hu and his studio Future Power Station bring Lily’s imagination to life to promote the show, which follows a group of high school students trying to navigate sexuality and identity.

“Given the slightly NSFW content it was really important to everyone that we make something which was as powerfully beautiful as it is sexy. We’ve given this piece so much love and hope the craft and care shine through from every grain,” says Yibi Hu, founder and creative director at Future Power station.

“We’ve been waiting for this to drop for a while now, so can’t wait to see it air during episode seven of the new series. Not sure if it’s one to show my mum though.”

The footage, being pushed by Netflix to market the show, provides an opener to episode seven of the show and is set in Lily’s sci-fi universe. Futuristic colors and beautiful dialogue offer a glimpse into her magical creation and tell the story of two soulmates finding love and acceptance within each other.

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Sex Education’s first season has had over 40 million views since its debut in 2019 and has championed diverse and important conversations about sex – especially for young people. The British teen comedy-drama was created by Laurie Nunn and features actors Emma Mackey, Gillian Anderson, Asa Butterfield and Ncuti Gatwa.

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Future Power Station is a London-based creative studio specializing in immersive mixed-media stories. It has previously worked with Katy Perry, Huawei, Estee Lauder and Honda, and uses moving images that draw on hand-built 2D animation, beautifully shot live-action, cinema-quality 3D and stunning stop-frame.

Netflix is known for its bold marketing, such as sealing human embryos in bus stops to promote Altered Carbon.

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