Another week, another wave of account news, reviews, agency launches, rebrands and acquisitions. Check out our global round-up to see what business is on the move (and why it matters) below, then head over to our Business on the Move hub to read about more market maneuvers.
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Whittard of Chelsea has appointed full-service agency CHS as its lead creative agency following a competitive pitch. With such a strong heritage behind them, CHS will work to evolve and grow the brand into its next chapter while streamlining its multi-channel offering. As a full-service agency, CHS will be supporting Whittard of Chelsea across all disciplines including photography and video.
Following a comprehensive competitive tender process, Tourism Australia has confirmed the reappointment of UM Australia to handle its global media buying services across 15 key markets, including Australia. The appointment is for a five-year period from September 2021, structured as a three-year initial contract period with options for two further one-year extensions.
Lactel, the no 1 chilled dairy brand in Malaysia, has awarded social duties to social and content marketing agency Kingdom Digital. This marks Lactel’s first social media agency appointment following a pitch concluded in June that three agencies vied for. Beginning September, Kingdom Digital has officially commenced work for the brand for the duration of one year.
Teamspirit, the UK’s leading financial communications agency, has been appointed as the new consumer PR agency partner for Tesco Bank. The appointment follows a competitive pitch process and marks the start of a three-year working relationship for the bank with Teamspirit with immediate effect.
Skincare brand Proactiv announced today that it has chosen Joan Creative as its new agency of record.
Mergers and acquisitions
VCCP Business, part of VCCP Group, has acquired the international PR agency Sling & Stone. The acquisition will create a $40m/£30m global PR and communications group for disruptors and technology brands.
Clearpay, the official sponsor of London Fashion Week, has appointed creative agency Cult to run an innovative and interactive Clearpay Collective campaign for the 2021 event. The Clearpay Collective #ClearlyIAmFashion campaign is spearheaded by bespoke TikTok content, including three interviews each with two of London Fashion week’s leading up-and-coming designers, KNWLS and Halpern. The Cult team are also coordinating a TikTok competition to win the chance to visit Fashion Week, and a series of TikTok collaborators to create content for the dedicated campaign channel.