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People on the Move, including changes at BrewDog, UM and Lucky Generals


By The Drum Team | Editorial

September 14, 2021 | 7 min read

Another week, another wave of senior appointments and departures at brands, agencies and media owners. Check out our global round-up of who is moving where (and why it matters) below, then head over to our People on the Move hub to see who else has been moving up the career ladder.

People on the Move graphic

Over the past seven days we’ve seen hires and exits at BrewDog, UM and Lucky Generals

Over the past seven days we’ve seen changes at BrewDog, UM, Lucky Generals and more.

If you’re looking to make your next move, remember to subscribe to our bi-monthly newsletter, Working it Out, which gathers up the best new marketing vacancies and helps you get interview-sharp.

Got a People on the Move story or tip-off for us? Send it to for consideration before next Tuesday.


BrewDog has appointed former Asda chief exec Allan Leighton as chairman of the beer and spirits brand. Leighton is also chair at Co-op and previously Royal Mail. He arrives after an ex-BrewDog staffers’ letter was released in June complaining of a “culture of fear” and a “toxic” atmosphere in its workplaces.

Stephan Veyret has assumed his role as Decathlon Singapore’s managing director. He was formerly the city leader for Berlin and zone leader for Berlin, North and East Germany.


UM, IPG Mediabrands’s leading media network, is boosting its senior leadership team with the appointment of Natasha Murray as its chief client officer. Murray will report directly to UM’s UK chief executive officer Rachel Forde, with a remit to deliver future-fit blueprints for clients across the board, working with them to develop long-term ambitions into commercial strategies. Her role will include building multi-disciplinary teams to develop bespoke solutions for clients’ current and emerging challenges.

FCB Group India has announced the elevation of Vidyadhar Wabgaonkar as the chief executive officer of FCB Cogito, the independent consulting arm of the group in India. The group recently also announced a restructuring of operations in a three-agency structure of FCB Ulka, FCB Interface and FCB India. The elevation of Vidyadhar Wabgaonkar is yet another step to attempt enhancement of the group’s 360° capabilities.

Lucky Generals has created two new senior roles as Paul Mallon and Chloe Davies join the team. Paul Mallon joins from Paddy Power – where he is currently head of brand marketing – as the agency’s first head of special ops, while Chloe Davies joins as the agency’s first head of social impact.

Global production studio Moving Picture Company (MPC) has announced the addition of award-winning creative director Matt Pascuzzi to its executive leadership team. Previously at Framestore, Pascuzzi joins MPC’s New York studio, headed by managing director Angela Lupo, to further cement and develop the creative studio’s visual effects offering to the region’s top creative agencies and brands.

Kantar is expanding its diversity and inclusion offer for clients with the appointment of Nadach Musungu as client director. Musungu will work with clients to develop and implement strategies to make their workforces more representative, supporting creativity and diverse thinking.

GroupM has promoted its chief digital officer Amna Khatib to the role of managing director of Wavemaker. This role was previously held by Ali Khan-Bajauri, who has been shifted to a business transformation role.

Global creative influencer agency Billion Dollar Boy (BDB) has bolstered its senior leadership team with new hires in its creative and account management divisions, as well as its new UK chief executive officer. Alex Williamson joins as BDB’s creative director from Ogilvy, and Lloyd Sampson – formerly of Grey London – has been appointed co-head of account management. Both Williamson and Sampson will report to Thomas Walters, who has been promoted from chief strategy officer to chief executive officer of BDB UK, and Ed East will step into the role of group chief exec.

Code and Theory, a digital-first creative agency, has appointed Renée Miller as its first chief diversity officer, who will focus on DE&I efforts for both the agency and the brands it works with. Within the agency, Miller will steer internal policies, measure success and evolve all 5% practices, including hiring, recruiting, employee reviews, and mentorship and career development programs. Externally she will take the lead on ensuring that the agency continues to create and deliver inclusive work and push clients to have the conversations needed to become more inclusive.

ID Collective has announced the promotion of group general Sarah Young to the role of managing director. With fourteen years of industry experience, Young has spent seven years at ID Collective, where she has strategically led PR, marketing, digital and influencer campaigns for some of Australia’s biggest brands. In her new role as managing director, Sarah will also focus on growing ID Collective’s footprint across all three markets (Melbourne, Sydney and New Zealand), extending ID’s service offering as well as expanding into new markets and client categories.


The Network Advertising Initiative (NAI) has announced the hiring of Farah Zaman as vice-president and general counsel. Zaman joins the NAI at a time when a growing emphasis on privacy, accountability and trust has resulted in a wide range of new and proposed solutions for the digital advertising industry. She will develop strategies and resources to help NAI members continue to thrive as advertising technology and the regulatory landscape evolve.

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