By John Glenday | Reporter

Google

|

Google article

September 14, 2021 | 2 min read

Footballer turned social campaigner Marcus Rashford has teamed up with Google to ask some of life's big questions for its latest ad push which celebrates the power of curiosity.

Developed by Uncommon, the latest work from the search giant invites viewers to dig deeper into the world around them by investigating what we see, being more observant of those around us and showing interest in other cultures.

This feeds through to societal questions of how to check on someone and understand each other in an increasingly polarised world.

Rashford narrates: "It's ok not to know, to be curious, to be clueless. To wonder what that is, to wonder what to do. It's okay to ask, after all, it's not our questions that define us, it's what we do with the answers because the more we learn, the closer we get."

The latest spot is part of the well-received 'Search on' campaign from Uncommon based around timely and touching search queries. Previous iteration 'What are you Searching for this summer?' riffed off the things we've been longing to do again after emerging from lockdown.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Now it has enlisted Rashford, the star striker who rose to fame as a Manchester United and England footballer before harnessing his position as a role model to embark on a mission to eliminate child food poverty.

Since then Rashford has gone on to become a go-to ambassador for brands, partnering with Nike to promote inclusivity and diversity in football as well as challenging toxic masculinity in sport.

Creativity Brand

Content created with:

Google is an American multinational technology company providing Internet-related services such as search, online advertising, cloud computing, software and hardware.

Find out more

More from Creativity

View all