The Drum Awards Festival - Creativity

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By John Glenday | Reporter

September 14, 2021 | 2 min read

Footballer turned social campaigner Marcus Rashford has teamed up with Google to ask some of life's big questions for its latest ad push which celebrates the power of curiosity.

Developed by Uncommon, the latest work from the search giant invites viewers to dig deeper into the world around them by investigating what we see, being more observant of those around us and showing interest in other cultures.

This feeds through to societal questions of how to check on someone and understand each other in an increasingly polarised world.

Rashford narrates: "It's ok not to know, to be curious, to be clueless. To wonder what that is, to wonder what to do. It's okay to ask, after all, it's not our questions that define us, it's what we do with the answers because the more we learn, the closer we get."

The latest spot is part of the well-received 'Search on' campaign from Uncommon based around timely and touching search queries. Previous iteration 'What are you Searching for this summer?' riffed off the things we've been longing to do again after emerging from lockdown.

Now it has enlisted Rashford, the star striker who rose to fame as a Manchester United and England footballer before harnessing his position as a role model to embark on a mission to eliminate child food poverty.

Since then Rashford has gone on to become a go-to ambassador for brands, partnering with Nike to promote inclusivity and diversity in football as well as challenging toxic masculinity in sport.

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Google is committed to helping businesses thrive in a privacy-first world. The technology giant works with thousands of businesses and agencies to help them prepare for a future without third party cookies. Using privacy-preserving technologies, built on machine learning and automation, it can fill reporting gaps and understand people’s needs in a privacy-centric way.

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