Shortlist announced: The Drum Awards for PR 2021

The jury is a similarly international group of industry experts, leading PR and communications teams at Deliveroo, The North Face, The Romans, McCann Worldgroup, O2, Wunderman Thompson and more.

The judges were led by chair Tamara Pickett, group communications and external relations director at Virgin. She spoke to The Drum about lessons from the pandemic, the biggest changes in the media landscape and sending Richard Branson to space – watch the full interview here.

The full list of nominees is below, but you can read more about each shortlisted entry on the website.

The 2021 winners will be announced at a virtual ceremony on Thursday September 30 at 4pm BST. Register for the live ceremony here, and add the date to your calendar for a reminder to join the celebrations.

PR and Communications Agency of the Year

• Alfred

• Battenhall

• FleishmanHillard UK

• Ketchum UK

• Kindred

• Lansons

• Ready10

PR and Communications In-house Team/Brand of the Year

• Bauer Media

• Frito-Lay North America

• LinkedIn

• Polestar

• Tricor Group

• Viatris Inc

Diversity and Inclusion Company of the Year

• BCW

• Full Fat

• Ketchum UK

• Mutant Communications

• WX Communications

Rising Star

• Julien Kirkpatrick – creative co-ordinator at Play

Finance and Professional Services

• Hope&Glory for American Express

• BCW Stockholm for Trygg-Hansa

• Grayling for Lloyds Bank

• One Green Bean for Harpic

• The Romans for Santander

• Tin Man for Barclays Digital Eagles

Not-for-Profit/Charity

• Alpaca for Snow-Camp

• FCB Inferno for LinkedIn & The Big Issue

• Frank for March of the Living UK

• The 10 Group for Noah’s Ark Children’s Hospice

• Weber Shandwick for Breast Cancer Now

• Weber Shandwick for Fauna & Flora International

Fashion, Health and Beauty

• Allison+Partners for Bolt Threads

• Catch for Callaly

• Ketchum UK for P&G, Head & Shoulders

• Puma & MSL UK for Puma

• Virgo Health for Estée Lauder

Music and Entertainment

• Everyone Together for Sky Arts

• Fever for Now

• Fever for Sky Q

• Hope&Glory for Facebook

• Red Consultancy for PlayStation UK

• Tin Man for Virgin Media

• Tin Man for Creative Content UK

Consumer Products or Services

• Crayola with Golin

• Don’t Cry Wolf for Tangle Teezer

• Edelman UK & Ireland for Samsung

• Hill+Knowlton Strategies for Adidas

• Ogilvy PR with AMV BBDO and the Design Museum for Bombay Sapphire

• Red Consultancy for PlayStation UK

• Stir for KitKat

• W Communications for Lynx

B2B

• Citizen Relations for P&G Professional

• EdelmanUK

• Emmett and Churchman for Concirrus

• Good Advice for Kpler

• Inmarsat Aviation with Ogilvy UK for @InmarsatGlobal

• The Romans for Lloyd’s Register

Travel/Leisure/Tourism/Sports

• Fever for The O2 (Up At The O2)

• Grayling for EasyJet holidays

• Golin for Premier Inn

• Hope&Glory for Hotels.com

• Rise at Seven for Parkdean Resorts

• Tin Man for Megabus

Retail and E-commerce

• Edelman UK & Ireland for Ikea – FiftyFifty

• Edelman UK & Ireland for Ikea – Buy Back Friday

• Fanclub for Notonthehighstreet

• Prime Weber Shandwick for Felix (Orkla Foods Sweden)

• W Communications for Pizza Pilgrims

• Weber Shandwick for Iceland Foods Ltd

Public Sector or Public Affairs

• DigiKind for My Royal Borough

• Edelman Germany for BMFSFJ

• The Local Collective for Roncesvalles Village BIA

• Kindred for IET

• The Romans for The Mayor of London

Sport and Leisure

• FC Barcelona and WE Red Bridge for FC Barcelona

• The Romans for Sports Direct

• W Communications with Brothers & Sisters for Grenfell Athletic

• W Communications for Unilever Foods

Automotive and Transport

• Edelman UK & Ireland for Nissan

• The Romans for Lloyd’s Register

• Hope&Glory for Uber

• WWP Ford Team for Ford of Europe

Healthcare and Pharma

• Edelman Germany for AstraZeneca

• GSK and WE Red Bridge for GSK

• Influential for Cheshire & Merseyside Health and Care Partnership

• Ready10 for Wise Protec

• Pic PR for CHD Living

• The Sway Effect for BD (Becton, Dickinson and Company)

• Virgo Health for Kyowa Kirin International

Best Event, Stunt or Promotional Activation

• Edelman UK & Ireland for Xbox

• Fanclub for MusicMagpie

• Prime Weber Shandwick for Felix (Orkla Foods Sweden)

• Red Consultancy for PlayStation UK

• Red Consultancy for Huawei UK

• Tin Man for Virgin Media

• Wink Creative Experiential Agency for Anheuser-Busch Inbev, Bud

Digital Strategy or Campaign

• Hope&Glory for Sony

• Propellernet for Scrap Car Comparison

• Tin Man for Creative Content UK

Most Effective Use of Influencer Marketing

• Allison+Partners for Dexcom

• Hope&Glory for Sony

• No7

• PrettyGreen for Pantene UK

• Tin Man for Creative Content UK

Corporate PR

• American Express with Hope&Glory for American Express

• Inmarsat Aviation with Ogilvy UK for InmarsatGlobal

• Frame PR for Scotland Food & Drink

• Golin for Collinson

• The Sway Effect for BD (Becton, Dickinson and Company)

• W Scotland for Sliabh Liag Distillers

Most Effective Use of Content

• Catch for Callaly

• Here Be Dragons for Boxpark

• PrettyGreen for Pantene UK

• Golin for Cadbury

• Hilton

• Match

Most Effective Use of Earned Media

• Crayola with Golin for Crayola

• Hope&Glory for Ikea

• Ketchum Publico with Go & Try for New German Media Makers/Neue Deutsche

• Medienmacher*innen

• Marie Curie

• Ogilvy PR with AMV BBDO and the Design Museum for Bombay Sapphire

• Ogilvy PR for Relate

• One Green Bean for Britain’s Beer Alliance

• Pic PR for CHD Living

• Weber Shandwick for Iceland Foods Ltd

Most Effective Use of Social Media

• Brain 4 Strategy for Romanian Association of Banks

• Hope&Glory for Calm

• Hope&Glory for Sony

• Frank PR for Weetabix

• Mindshare APAC for Lux – Unilever

• Zeno Group for State Farm

Most Effective Use of Creativity

• Cow for Intimina

• Fanclub for MusicMagpie

• Ogilvy PR with AMV BBDO and the Design Museum for Bombay Sapphire

• Pretty Green for Hasbro

• Red Consultancy for Ancestry

• W Communications for Lynx

Most Effective Use of Data and Insights

• BCW Brussels and VoteWatch Europe

• Grayling for Visa

• McKinsey Global Publishing

• Red Consultancy for Tideway

Most Effective Use of Technology

• BCW Stockholm for Trygg-Hansa

• The PR Group for Monopoly

• Tin Man for Virgin Media

International

• Cow for Intimina

• Golin for Collinson

• LinkedIn

• One Green Bean for Vodafone

• The Fourth Angel for The Body Shop

Internal Communications

• AXA Health & MSL UK for AXA Health

• Weber Shandwick for Unilever

Small Budget

• Croydon Business Improvement District

• Hill+Knowlton Strategies for #MakeItBlue

• Hope&Glory for Ikea

• Ketchum Publico with Go & Try

• Ketchum UK for Quorn Foods

• Seven Communications

• W Communications for Pizza Pilgrims

Corporate Social Responsibility

• BCW Stockholm for Carlsberg Sweden

• BCW Stockholm for Trygg-Hansa

• Edelman UK & Ireland for Ikea

• No7

• Ogilvy PR for Relate

• Virgo Health for Estée Lauder

• Weber Shandwick for Iceland Foods Ltd

• Weber Shandwick for Unilever

Long Running and Retained PR Account

• Brownstein for Philadelphia Federal Credit Union

• Gravity Global for The Chartered Institute of Credit Management (CICM)

• Pearl Comms for Shakespeare Martineau

• Stein IAS for Trelleborg Marine & Infrastructure

Reputation Management and Crisis PR

• Finn Partners for Advantage Travel Partnership

• Golin for Collinson

Social Purpose

• Cow for Intimina

• Crayola with Golin for Crayola

• Fanclub for MusicMagpie

• Golin for Cadbury

• Mindshare APAC for Lux

• Pic PR for CHD Living

• Weber Shandwick for Fauna & Flora International

Best Response to Change

• Allison+Partners for Budweiser

• DBS Bank

• Plaster for Bristol City Centre BID

• W Communications for Pizza Pilgrims

• Weber Shandwick for Iceland Foods Ltd

• Yrs Truly for Wizards of the Coast

Hospitality

• Allison+Partners for Kimpton Hotels & Restaurants

• Golin for Premier Inn

• Hope&Glory for Hotels.com

• One Green Bean