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Media.Monks bags LA ‘culture agency’ Cashmere

Media.monks has acquired culture agency Cashmere

Media.Monks is to merge with LA-based ‘culture agency‘ Cashmere, S4Capital has announced.

The acquisition will help to expand the company‘s content practice and global culture strategy, and boost Media.Monks‘s presence Stateside.

What is Cashmere?

  • Cashmere is a culture and creative marketing agency, originally founded in Los Angeles back in 2003 by Ted Chung and Seung Chung. The agency has a team of over 150 and a client list that includes Google, Facebook, BMW, WarnerMedia, Adidas and Netflix.

  • In August, the agency was named ‘culture agency of record‘ for fast food chain Taco Bell.

  • Ted Chung, cashmere chairman and co-founder, said: “Cashmere is excited to bring an international vision of culture, fluidity and brand loyalty to our clients and a broader set of new colleagues. From the first interactions with everyone at Media.Monks, we were impressed with their responsiveness, ambition and disruptive approach, which aligns with our philosophy of evolving the status quo.”

Cultural capital

  • S4 and Media.Monks hope that the merger will boost its culture practice in the US.

  • Sir Martin Sorrell, S4Capital’s executive chairman, said: “We are delighted to welcome Ted, Seung, Ryan and their colleagues to Media.Monks. Their ability to translate contemporary culture into compelling content and reach diverse audiences is a rare talent and something we want to integrate at the heart of our content practice. It is particularly relevant, given the changes we see taking place around diversity and purpose, not only in the United States but beyond.”

  • Wesley ter Haar, Media.Monks co-founder and S4Capital executive director, said: “Cashmere’s creative chops and their ability to tap into contemporary culture for their clients are qualities we have long admired, which is why it’s so exciting to welcome them to the family.”

  • Ryan Ford, Cashmere‘s chief creative officer, echoed ter Haar‘s point. He said: “We are thrilled to bring our blend of creativity and cultural insight to the team at Media.Monks. Our unique ability to positively impact culture and, more importantly, passion to push the culture forward merges seamlessly with Media.Monks’s tremendous track record of producing innovative high-quality work. Together, we will continue to produce undeniably dope campaigns on behalf of our clients and colleagues ... with even more global impact.”