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Ad of the Day: Sega’s Humankind trailer depicts an epic variation on the moon landing


By Imogen Watson, Senior reporter

September 2, 2021 | 2 min read

The US is pretty proud of its moon landing in 1969. So what better way to introduce a video game where cultures battle it out to be the first to make history than reimagining Neil Armstrong’s ‘one small step’ moment – by inserting more competing astronauts into the mix?


Who really got to the moon first?

This is the premise behind the trailer for Humankind, a strategy video game developed by the French studio Amplitude and published by Sega, where players can combine cultures through six different eras to become the most famous empire in history.

The Apollo 11 twist sees Armstrong poised, ready to deliver his famous line, when all of a sudden a Brazilian astronaut appears. Who got there first? Punching him in the face, the Brazilian provokes Armstrong to battle it out (while comically dealing with reduced gravity on the moon’s surface), before both notice a sea of astronauts of various nationalities charging straight toward them. The scene also borrows from Stanley Kubrick’s 2001: A Space Odyssey, with a rework of the Blue Danube.

For the launch of this new title, the official trailer was created by BETC and directed by Edouard Salier. This follows the Lucy trailer, which was released in December last year for the official announcement of the video game.

Sega: Humankind by BETC

By Sega

Overall Rating 5/5

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