Business on the move, including Pets At Home, MoMA and Ribena
Another week, another wave of account news, reviews, agency launches, rebrands and acquisitions. Check out our global round-up to see what business is on the move (and why it matters) below, then head over to our Business on the Move hub to read about more market maneuvers.
We’ve seen fresh appointments, reviews and acquisitions at Pets At Home, MoMA and Ribena
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If you’ve got a business on the move story for us, send it to businessonthemove@thedrum.com for consideration before next Thursday.
Account moves
MediaVision, the award-winning digital performance marketing agency, has been appointed by New Look to manage its performance marketing requirements. MediaVision will focus on improving the British fashion giant’s online visibility and brand credibility through a range of services, including technical SEO, digital PR and content marketing.
Wunderman Thompson UK has been appointed by Pets At Home Group, the UK’s leading pet care business. Wunderman Thompson will lead in researching, designing and delivering CX, UX and UI services to support all digital channels for Pets At Home, and provide advice and support throughout the project.
The Museum of Modern Art (MoMA) has named independent creative agency Fig as its first agency of record. Fig is charged with creating a cross-channel brand campaign for MoMA that will launch this fall, in addition to future experiential initiatives.
Student Beans, the top-rated discount app for students, has retained Rise at Seven to handle digital consumer PR activity. With Rise at Seven, the brand will further drive its PR and off-page optimization strategy by executing creative and reactive campaigns to support its customer acquisition strategy to continue growing its user base.
Ongoing pitches
Soft drinks brand Ribena is concentrating on four agencies to handle its creative. Omnicom’s Adam & Eve/DDB – which already has the account of fellow Suntory brand Lucozade – is up against Publicis Groupe’s Bartle Bogle Hegarty, Accenture Interactive’s Karmarama and independent shop Creature for the drink brand’s business.
Partnerships
PR and digital comms agency Splendid Communications has announced its support of international conservation charity World Land Trust. As part of its commitment to becoming a more sustainable company, Splendid is undertaking a two-phased program of initiatives with the charity. The first sees Splendid investing in key World Land Trust programs – Buy an Acre and Plant a Tree – that aid the protection and restoration of tropical habitats in countries including Argentina and Brazil. The second phase will be taking part in its Carbon Balanced program.