The past 18 months have demonstrated to brands the importance of a robust content strategy, providing a unique opportunity to reengage consumers via leading social platforms. As a result, more brands than ever are interested in accessing the consumer insights available via TikTok, Instagram and Facebook.
In partnership with NetBase Quid, The Drum is hosting a webinar on how best to use TikTok, Instagram and Facebook insights to propel your content strategy. Taking place on September 2, The Drum’s US reporter Kendra Clark will be joined by Mike Baglietto, global head of market insights, and Harvey Ranola, global head of media intelligence at NetBase Quid to discuss how brands can leverage the conversations taking place on today’s most popular social platforms to identify critical trends and drive growth.
Ranola, who has helped to create social content for media companies and brands including ESPN, Fox Sports and Taco Bell, said: “These days, marketers and advertisers have more access to potential customers than we've ever had before, but we only have a finite set of resources to run truly effective campaigns. As a result, part of the exercise in developing the right strategy for social channels is ensuring that you're prioritizing the right ones for your audience, and that's what we hope attendees will have a better understanding of by attending this webinar.”
The webinar session will cover topics including:
- How to use emerging social trends to inform your content strategy;
- What to look for from key audience segments and their interests;
- How to use popular organic content to inform your media strategy;
- The most important metrics to focus on when measuring the effectiveness or success of your efforts on TikTok, Instagram or Facebook;
- How to integrate TikTok into a digital strategy for the first time;
- How to vary social content from channel-to-channel.
NetBase Quid’s Baglietto, added: “Rather than adopt a ‘one-size fits all’ approach to social content, it’s important that brands recognize the unique characteristics of each individual platform and their user bases. For example, TikTok users want to be entertained. Users spent an average of 21.5 hours on TikTok per month, 325% more than last year, but only 55% of TikTok users share their own content.
“By comparison, Instagram users are more transactional than TikTok users, with 55% of fashion shoppers purchasing based on an Instagram creator’s post. Facebook, meanwhile, continues to be a key channel for consumer insights because it reaches 59% of the world’s social networking population.”
Register your interest now for the free to attend webinar – How to use TikTok, Instagram and Facebook insights to propel your content strategy – which takes place on September 2 at 11am EST / 4pm BST.