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Ad of the Day: Wrexham Hollywood-style sign mystery solved – and it wasn’t Ryan Reynolds

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By Imogen Watson, Senior reporter

August 23, 2021 | 3 min read

For a large market town in North Wales, Wrexham has been receiving a great deal of media attention as of late, thanks to the buyout of its football team Wrexham AFC by A-list actors Ryan Reynolds and Rob McElhenney. So when a mysterious Hollywood-style Wrexham sign turned up on the hill above the town, it was clear who the culprits were.

Wrexham

The Hollywood-style ‘Wrexham’ sign appeared above the Welsh town

Only the stunt didn’t actually have the actors’ names on it. The plot thickened when Free Guy star Reynolds tweeted: “I wish I’d thought of that”, denying any involvement. So if it wasn’t the Hollywood actors, then whodunit?

After the mystery of the Wrexham sign caused a stir online, it has now been revealed as a stunt by Dark Horses for Vanarama National League, the lowest division in the English football pyramid, which claimed ownership of the stunt with a massive banner above the sign one day before the first game of the season.

To get in touch about Ad of the Day, please email imogen.watson@thedrum.com.

Vanarama National League: Hollywood-style Wrexham Sign by Dark Horses

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