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StarHub pledges support for small businesses with $6m marketing war chest

The films feature their day-to-day experiences, struggles during the pandemic, and stories of hope

Singapore-based telco StarHub has pledged to help small businesses in Singapore that are hurting from the impact of the Covid-19 pandemic with $6 million worth of marketing support free-of-charge for over a year.

The telco will offer support to owners of small businesses with fewer than 20 employees, through creative online video production, advertisement airtime on StarHub TV, promotions through StarHub Rewards, and heavily discounted enterprise-grade mobile subscriptions.

It hopes this will help small businesses to raise their profile and amplify their products and services to StarHub customers.

“Covid-19 has been a challenge unlike any other, but we will overcome this, together. We may be distanced, but not apart,” said Johan Buse the chief of consumer business group at StarHub.

“We would like to urge everyone to patronize heartland mom-and-pop stores whenever possible – visit your friendly neighbourhood hawker stall for takeaway food; get fresh bakes for breakfast from the bakery downstairs; head over to the nearby barbershop or salon for a haircut. Support from the public is paramount; cheer them on as they weather these unprecedented times”.

How is StarHub helping small businesses?

  • StarHub has produced three short films centered around three longstanding small businesses – Bugis Street Chuen Chuen Chicken Rice, a 42-year-old family chicken rice business at Jalan Besar; Lucky Star Hair Dressing Salon, a third-generation barbershop located in Upper Bukit Timah; and Lian Hin Tailor, manned by 82-year-old veteran Cha Ah Kau, in Upper Serangoon.

  • The films feature their day-to-day experiences, struggles during the pandemic, and stories of hope.

  • StarHub is also carrying these films on StarHub TV with free media airtime, through StarHub’s social media pages, and amplified via out-of-home billboards at bus stops and HDB void decks.

  • StarHub will also be listing these businesses as partners on the rewards page of the My StarHub app, offering instant, attractive promotions, and benefits to StarHub customers.

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