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Creative Ad of the Day

Ad of the Day: Water Aid animations cut through the noise of climate change denial

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By Imogen Watson, Senior reporter

August 10, 2021 | 2 min read

From the recent German floods to the horrific fires on the Greek island of Evia, the effects of global climate change have been plain to see this summer.

climate-stories---drought--wateraid-video-thumb.jpg

Considering some people like to downplay the climate crisis, WaterAid has brought out a series of animations to counter the bombardment of different opinions and theories that make their way to the fore.

Covering politicians’ and celebrities’ views expressed across social media and news bulletins, the animations capture the cacophony of contradiction and confusion, before highlighting the real people and communities who are directly impacted by climate change.

The animations are based on the lives of communities living around Lake Chilwa in Malawi, in Kigamboni, Tanzania and in Dolakha, Nepal.

“Climate change is happening now and it’s making it even harder for the world’s poorest people to get clean water,” explains Johnty Gray, mass engagement director at WaterAid. “Our new animation series highlights the experiences of those living with the daily reality of climate change such as floods, drought, and extreme weather.”

Created by ad agency Don’t Panic, the campaign is part of WaterAid’s journey of change in its advertising which started with ’The Girl Who Built A Rocket.’

Coinciding with three Mars missions going into orbit, the thought-provoking film turned public discussion on its head, depicting a girl called Fara attempting to fly from her home to the red planet, to collect water for her family down on Earth.

To get in touch about Ad of the Day, please email imogen.watson@thedrum.com.

WaterAid: Climate Stories by Don't Panic

By WaterAid

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