Creativity Creative Works

Creative Works: 10 of the best ads of the week from Fenty to Amazon

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By John McCarthy | Media editor

August 4, 2021 | 3 min read

At The Drum, we believe great work deserves recognition and that talented creatives should get their share of reverence for the hard work they put in. So each week we will update our hall of fame, celebrating the 10 best ads from our Creative Works section. Welcome, and don’t forget to vote for your favorite!

This week, Rihanna has showcased a motorcycle club called Caramel Curves in a rambunctious spot for Fenty lingerie, Pernod Ricard has made water look really cool and Ladbrokes has drummed up some buzz.

Savage

Rihanna revs up lingerie brand Fenty with all-female motorcycle club Caramel Curves

In partnership with Adobe Stock, The Drum’s Creative Works is a handpicked selection of our favorite work from around the globe, covering digital, OOH, print, TV and radio. Each week, The Drum selects the 10 best ads from the section.

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To submit work, please fill out this online form. Click on the works to check out the ads.

Pernod Ricard: Drink More

By Pernod Ricard

Overall Rating 3/5

Vote now

Ladbrokes: The Wait & Game Day by Neverland

By Ladbrokes

Overall Rating 5/5

Vote now

Amazon: Rapunzel & Cleopatra by Joint London

By Amazon

Overall Rating 4/5

Vote now

ClickUp: Returning to Work

By ClickUp

Overall Rating 3/5

Vote now
Rhianna

Fenty Beauty: Savage X Caramel Curves

By Fenty Beauty

Overall Rating 5/5

Vote now

Motorola: #PowerToEmpower

By Motorola

Overall Rating 4/5

Vote now

ESPN: David Hasselhoff Bundesliga

By ESPN

Overall Rating 5/5

Vote now

Weetabix: Back-to-school

By Weetabix

Overall Rating 5/5

Vote now

Medaille Trust: Marked for Life by Brother Brother

By Medaille Trust

Overall Rating 5/5

Vote now

Sephora: Black Beauty is Beauty by RGA

By Sephora

Overall Rating 4/5

Vote now

That’s it for this week’s round-up of the 10 best ads from The Drum’s Creative Works. Remember to email nominations to imogen.watson@thedrum.com and to vote for your favorite ad.

Creativity Creative Works

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