Creative Works: 10 of the best ads of the week from Fenty to Amazon
At The Drum, we believe great work deserves recognition and that talented creatives should get their share of reverence for the hard work they put in. So each week we will update our hall of fame, celebrating the 10 best ads from our Creative Works section. Welcome, and don’t forget to vote for your favorite!
This week, Rihanna has showcased a motorcycle club called Caramel Curves in a rambunctious spot for Fenty lingerie, Pernod Ricard has made water look really cool and Ladbrokes has drummed up some buzz.

Rihanna revs up lingerie brand Fenty with all-female motorcycle club Caramel Curves
In partnership with Adobe Stock, The Drum’s Creative Works is a handpicked selection of our favorite work from around the globe, covering digital, OOH, print, TV and radio. Each week, The Drum selects the 10 best ads from the section.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.
Sign upTo submit work, please fill out this online form. Click on the works to check out the ads.

Pernod Ricard: Drink More
By Pernod Ricard
Overall Rating 3/5

Ladbrokes: The Wait & Game Day by Neverland
By Ladbrokes
Overall Rating 5/5

Amazon: Rapunzel & Cleopatra by Joint London
By Amazon
Overall Rating 4/5

ClickUp: Returning to Work
By ClickUp
Overall Rating 3/5

Fenty Beauty: Savage X Caramel Curves
By Fenty Beauty
Overall Rating 5/5

Motorola: #PowerToEmpower
By Motorola
Overall Rating 4/5

ESPN: David Hasselhoff Bundesliga
By ESPN
Overall Rating 5/5

Weetabix: Back-to-school
By Weetabix
Overall Rating 5/5

Medaille Trust: Marked for Life by Brother Brother
By Medaille Trust
Overall Rating 5/5

Sephora: Black Beauty is Beauty by RGA
By Sephora
Overall Rating 4/5
That’s it for this week’s round-up of the 10 best ads from The Drum’s Creative Works. Remember to email nominations to imogen.watson@thedrum.com and to vote for your favorite ad.