Rihanna revs up inclusive lingerie brand Fenty with all-female motorcycle club
Rihanna is once again turning heads, this time with the all-female motorcycle club ‘Caramel Curves’ in tow to promote the size-inclusive lingerie brand Savage x Fenty.
Rihanna’s latest ad features New Orleans motorcycle club Caramel Curves
Smashing stereotypes, the bikers comprise a mix of mothers, business owners and community leaders from New Orleans who turn heads by modeling the full lingerie range of over 100 garments while out on the road to show that anything men can do, women can do better.
Founded in 2005, the club now courts 10 active members who meet every Sunday to ride across town to proudly display their mechanical and biological curves.
Rihanna, a keen motorcyclist herself, said: “The Caramel Curves show the world what being a badass boss is all about while bringing sexiness along for the ride.”
Nakosha ‘Coco’ Smith, a founding member of the group, added: “We are always blinging and glistening. Anything sequins, rhinestones – we’re going to wear it. It’s a world away from all the leather vests and handlebar moustaches of traditional bikers, but that’s just the point.”
The Barbados-born singer established her lingerie brand in 2017, after trademarking her surname, in partnership with fashion subscription service Techstyle Fashion Group, which issues curated gifts to fans in return for a recurring fee.
Vote for it below in the Creative Works.