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Apple TV+ gets fans believing in cup glory with Ted Lasso experiential campaign

Ted Lasso follows the exploits of an American fish-out-of-water coach invited to take the reins of a professional soccer team

Apple TV+ is celebrating the success of its hit comedy Ted Lasso by bringing fans of the bungling soccer coach together this Wednesday for a themed tailgate event at Banc of California Stadium, Los Angeles.

The traveling marketing activation invites viewers to immerse themselves in official merchandise, take a ride on a double-decker ‘Believe Bus’ and get snapped in outsize themed photo installations ahead of a scheduled clash between LAFC and Sporting KC.

To mark the success of the show, it is lassoing American Football fans to discover the delights of soccer with the promise of free food, games and a live DJ.

The streaming video service is capitalizing on the success of the format, which follows the exploits of an American fish-out-of-water coach invited to take the reins of a professional soccer team in England, despite a comical lack of experience.

The fan experience dovetails with the launch of a new season on the streaming service, inviting the public to place their belief in Ted as he pursues an impossible dream of cup glory.

Taking the format directly to fans of American football, Apple is bringing its fan experience to different neighbourhoods of Los Angeles for three one-off events scheduled for August 4, 7 and 8.

From unlikely beginnings, Ted Lasso has risen to become a jewel in the crown of Apple TV+, gathering an impressive 20 Emmy nominations for the cast led by Jason Sudeikis.

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