The Drum Awards for Marketing EMEA - Awards Show

-d -h -min -sec


By John Glenday, Reporter

July 29, 2021 | 2 min read

ITV’s ‘Drama vs Reality’ series has returned to our screens with a cold-blooded double murder conducted by a ruthless Anna Friel, who kills her reality TV competitors without skipping a beat.

The playful collision of drama and reality forms part of a humorous push by the broadcaster to demonstrate its proficiency in both arenas, giving audiences something to cheer for, whatever they tune in for.

Stoking inter-genre rivalry, ITV has been busy killing off some of its biggest stars in the name of our entertainment, as petty bickering descends into an all-out war on set between actors and reality stars.

Hostilities escalate further for the latest confrontation, in which an unsuspecting Olivia Attwood and Bradley Dack meet their untimely demise underneath a deviously-positioned skip, simply because Attwood dared to slander the acting profession as ‘just a load of words and people pretending’.

In ‘Trap’ a sly Friel plants a strategically-placed pooch sporting an ‘I love Olivia’ badge for the Instagram-obsessed couple to stumble upon, unaware of the danger that lies dangling above their heads. A ruthless Friel then remotely drops a laden skip on the unsuspecting pair, calmly walking away with the dog after confirming her kills.

Friel commented: “An honor to get to work with one of the country’s best directors, Tom Hooper. Will always support ITV for supporting Marcella. Fight for your attention? It’s all about preference – I have to admit to liking a bit of both.”

Attwood added: “It was so much fun being a part of this film. I was so lucky to work alongside an Oscar-winning director and one of acting’s finest Anna Friel. And of course Bradley – it is was all a dream come true. Not to mention the incredible ITV team too.”

Devised by Uncommon, the bloodthirsty creative shows just how far our screen idols will go to dispose of the competition, and follows an earlier episode in which veteran actor Jason Watkins met his match in the form of Love Island’s Kem Cetinay.

Creative Works ITV Reality TV

Content created with:


ITV, as an integrated producer broadcaster, creates, owns and distributes high-quality content on multiple platforms. We operate the largest commercial family of...

Find out more

More from Creative Works

View all