See what’s on at The Drum
Agencies for Growth Festival Banner

Ad of the Day: Adam Driver’s Burberry debut sees actor morph into ‘sexy centaur’

Burberry scents an opportunity with bizarre Adam Driver partnership

A collaboration you didn’t know you needed, Burberry has chosen Star Wars actor Adam Driver as the face of its latest fragrance Burberry Hero.

Joining the likes of FKA Twigs, Kendall Jenner and Marcus Rashford as brand ambassadors, leaked footage of Driver sees him play the role of a ‘sexy centaur’. In a series of clips, he is seen transmogrifying into a cloven-hoofed mythical beast while going out for a swim with his horse. And the online world has lapped it up.

The animal antics raise more questions than answers, with perplexed fans taking to social media in a forlorn attempt to rationalize what they have witnessed – with most concerned that something just doesn’t smell right about the depiction.

The smart brand appointment was drafted in by chief creative officer Riccardo Tisci as part of a radical reshaping of the venerable British brand following 12 years at Givenchy.

Welcoming the opportunity to get four legs up on the competition, Driver said: “I’m very happy to be working with Burberry on this campaign and with Riccardo Tisci in representing his first fragrance for the brand.”

The man and beast combination will launch shortly, whereupon the lurch into Greek mythology may begin to make some sense – or not.

To get in touch about Ad of the Day, please email imogen.watson@thedrum.com.

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy