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People on the Move, including changes at McDonald’s, Mediacorp and The Royal Mint

Over the past seven days, we’ve seen new hires at McDonald’s, Mediacorp and The Royal Mint

Another week, another wave of senior appointments and departures at brands, agencies and media owners. Check out our global round-up of who is moving where (and why it matters) below, then head over to our People on the Move hub to see who else has been moving up the career ladder.

Over the past seven days, we’ve seen changes at McDonald’s, Mediacorp and The Royal Mint.

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McDonald’s is announcing the creation of a new customer experience team to transform the way customers engage with the McDonald’s brand. Chris Kempczinski has appointed Manu Steijaert as executive vice-president, chief customer officer, to lead this team. Steijaert will join the senior leadership team reporting directly to Kempczinski and oversee this new team with oversight for the end-to-end customer experience.

The Lego Group has announced that Isabel Graham will be joining the UK & Ireland division as head of marketing. Graham will be responsible for its marketing strategy and execution and brings with her a wealth of experience from across the Lego Group having worked for the company for almost 10 years.

Hootsuite has appointed Maggie Lower, former chief marketer at Cision, as the company’s new chief marketing officer. At Cision, she led the organization’s global brand and growth efforts up to and through the $450m acquisition of Brandwatch. In her role at Hootsuite, Lower will lead brand strategy and execution and help accelerate the company’s growth.

The Royal Mint has announced the appointment of Caroline Webb as its new chief marketing officer. The appointment takes The Royal Mint’s executive team to 50/50 representation, led by Anne Jessopp who in 2018 became the company’s first female chief executive in 1,100 years. Webb will oversee brand, marketing and product strategy at The Royal Mint as the company continues its reinvention as a premium consumer brand – attracting new customers and expanding into overseas markets.


Amobee has announced that Nick Brien has been appointed as chief executive officer. Amobee helps brands, agencies and media companies unify audiences to optimize advertising results across all linear TV, connected TV, digital and social media to drive customer growth. Amobee is a wholly-owned subsidiary of Singtel, one of the largest communications technology companies in the world.

Dentsu International has announced that Fred Levron has been named global chief creative officer. This executive role will see Levron leading the network’s holistic creative agenda and its portfolio of creative agencies worldwide.

Duncan Milner has joined Edelman’s global creative leadership team as executive vice-president, executive creative director. In his new role, he’ll be reporting to global chief creative officer Judy John and operating as creative lead for Edelman’s Global Samsung account as well other tech clients out of the Los Angeles office.

Grey has appointed Nathan Gainford and Jonny Tennant-Price to the new role of joint managing directors in a boost to the agency’s leadership team. Jonny Tennant-Price joins the agency from Droga5 London where he was group account director, while Nathan Gainford has been promoted from his previous role as managing partner at Grey.

Across the Pond is expanding into greater China with the appointment of Li Wei as managing director for the region. From her Shanghai base, Li Wei will boost Across the Pond’s creative reputation and business development in China as well as working in partnership with other agencies in the network. The agency was established in London in 2009 and has since grown to include offices in San Francisco and Singapore.

Grey New York has announced two high-level creative hires, another in a series of appointments of new creative talent in recent months. Sara Worthington and Armando Flores have joined Grey’s flagship office as executive creative directors. They have served most recently as group creative directors at McCann New York.

In a move to further strengthen its talent development and business strategies, Mediacorp has named former chief content officer, Doreen Neo, as its chief talent officer to oversee all talent management and practices across Mediacorp. In tandem, Mediacorp welcomed Virginia Lim as its new chief content officer.


Tom Brandhorst has joined Footballco as creative director as the football content and media business continues to bolster its creative offering. Prior to joining Footballco, Brandhorst was editorial director at Copa90 where he had worked on campaigns for Adidas, Puma, EA Sports and Budweiser. After leaving Copa90, Brandhorst freelanced as a director, working on projects for Mundial and Bullion.

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