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Webinar: Outdated site search is letting your customers down, and costing you business. Here's why.

By Jenni Baker | journalist

July 26, 2021 | 3 min read

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Major search engines have evolved continuously over the past two decades, in an ongoing effort to provide a better experience for today’s users. By contrast, investment in site search, i.e. searches conducted by customers on a company or brand’s own website, has not kept pace. As a result, outdated and underperforming site search technology is costing many businesses and brands in lost sales and reduced consumer trust.

Yext Outdated Site Search

Examine the next-generation of natural language site search, built for the needs of the 21st century customer

According to recent research from Yext, 88% of UK adults say site search is important in providing them with accurate and up-to-date information, which would make it a top priority for marketers then, right? Wrong. Over half (56%) of customers believe site search provides them with unrelated search results and 38% of UK adults who use site search become frustrated at least once a week. A further 40% of respondents believe that businesses aren’t doing enough to improve their site search.

In this session, The Drum, in association with Yext, will bring together leaders in the space for a roundtable discussion, highlighting how poor site search is letting down businesses and customers alike. They will examine the next-generation of natural language site search, built for the needs of the 21st century customer in the age of AI and how brands can update their most precious digital asset with the modern search experience customers crave.

This session will explore

  • The evolution of the customer buying journey - but why not site search?
  • The issues around how site search has become the ‘forgotten man’ of UX
  • Advances and current tech trends in site search
  • How businesses can assess their current ‘site search’ fitness and improve their site search experience for customers.

Speakers:

  • Jenni Baker, commercial editor, The Drum
  • Carrie Rose, co-founder, Rise at Seven
  • Jon Buss, managing director, EMEA, Yext
  • Omi Sido, senior technical SEO, Canon Europe

Register to watch this free webinar here

Marketing Ad Spend Adtech

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Yext

Leading brands into the future of search.

There’s a paradigm shift going on in the world of search from chaotic results to verified answers. With the rise of artificial intelligence and digital assistants, people are being trained to search for things differently, asking specific questions and expecting direct answers. But in this era of misinformation, brand reputations are at stake with what consumers find online.

Our founding principle is that the ultimate authority on a business should be the business itself. With Yext, businesses can create and connect all the facts about themselves in an answers-ready knowledge graph which powers their own sites and services and syncs with search engines, maps, apps, voice assistants, chatbots and more.

Businesses around the globe choose Yext to meet their customers at the moment of intent to drive digital discovery, engagement and revenue. With our mission of perfect answers everywhere, we are leading brands into the future of search. Are you answers-ready?

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