Limb-Art – a specialist in producing stylish prosthetic leg covers – has worked with creative agency FCB Inferno to help expand its range to new audiences, particularly women.
Providing advertising services on a pro bono basis, the agency will aid the enterprise that was founded by former Paralympic swimmer and medalist Mark Williams and his wife Rachael.
Limb-Art specializes in the design of custom prosthetic covers for above and below the knee, combining high-quality materials and construction with edgy design to create a fashion statement, rather that something to be hidden away.
The partnership was founded following a chance discovery on Instagram by junior creative Amy Bland who sensed an opportunity to leverage FCB Inferno’s skills to expand this range to new audiences.
Together with FCB Inferno’s joint head of design Sarni Strachan, Bland has been preparing a range of on-trend prints with particular appeal to women, embracing the brand’s ’stand out, stand proud’ ethos.
These designs were promoted on social media for a snap poll of Instagram and Facebook users, who settled on which two designs should enter final production – a modern black and white line illustration and one with radiant glass that reflects the light when moving.
Bland remarked: ”My favorite type of work is when problem-solving and doing something that makes a difference merges to create something amazing – that’s the whole reason I wanted to join FCB. When it comes to disability, there is a misconception that you should hide your differences, but Limb-Art stands against this and creates designs that mean people can feel empowered and confident, and I’m so pleased to be involved in the project.”
Mark Williams, founder and chief exec of Limb-Art, added: “Limb-Art was born out of an overwhelming desire to help other prosthetic users raise their confidence, be proud of what they have and have fun showing off while doing so! The reaction to the new designs has been amazing and really helps us push forwards and break down the barriers of disability while massively raising the confidence of the wearer.”