Team GB has embraced blockchain technology to underpin a unique storefront of NFT collectables for fans and collectors to support its athletes.
Coinciding with the imminent launch of the Tokyo Olympics, the team has curated a storefront of non-replicable cryptographic tokens in partnership with Tokns, a non-fungible tokens commerce provider.
Designed to offer locked-down sports fans an alternative way to connect with the team – without the need to fly halfway around the world – the storefront will contain a variety of one-off items for purchase at auction or fixed price sale.
Running from the opening of the summer games tomorrow until the Beijing Winter Olympics next year, the partnership will offer new items and collections for sale every night, such as an NFT celebrating the double gold medal-winning achievements of Team GB gymnast Max Whitlock.
Custom creations will include ‘tokenized’ digital wall paintings created by Team GB artist Ben Mosley, bundled with a variety of physical and experiential offerings – each authenticated with a unique cryptographic key.
Tim Ellerton, Team GB commercial director, said: “We are delighted to partner with Tokns ahead of what is set to be a very different Games for our Olympians in Tokyo. Particularly following the announcement that there will be no fans or spectators present at the Games, we are delighted that we can provide moments digitally that will be available for fans and collectors.”
Tokns co-founders Matthew Baxter and Jamie Tedford commented: “With this launch, we’re one step closer to achieving our mission of democratizing and demystifying NFTs. Team GB shares this mission, and we are proud to have been selected as their Official NFT Storefront provider.
“Team GB have shown ingenuity and foresight to become the first-ever Olympic team with its own NFT marketplace. We look forward to collaborating with them to launch this easy-access, secure and customizable shop for fans to purchase NFTs.”
Fans can participate by joining the Team GB Medal Moments Studio at 3 Carnaby Street to be featured in a unique mural that will be digitized, minted and auctioned off.
Team GB is the latest organization to jump onboard the NFT bandwagon with a seemingly insatiable clamor for digital art sweeping the globe, as documented by Whatagraph who provided a handy crash course on the phenomenon.