Whitespace, Playdead & Pim-Pam unlock success at the Scottish Design Awards
The Scottish Design Awards have capped a tumultuous year with a celebration of all that is inspirational across architecture and design during a virtual awards presentation held last night.
Whitespace, Playdead & PimPam Creative unlock success at the Scottish Design Awards
The double-barrelled presentation surfaced an impressive mix of projects, teams and creativity in the only awards programme to dismantle divisions between the creative sectors.
This year the design field was dominated by Whitespace who rocketed past the competition to earn a Grand Prix for their work on Scotland at Night. The design panel, chaired by Hiten Bhatt, head of design at RAPP, had this to say: "A lot of people talk about how dark Scotland is. This turns that on its head. I've never seen anyone talk about a country at night. It surprises you and makes me want to visit Scotland." Sue Dawn, executive creator at Interbrand added: "They didn't over polish the filmmaking. They kept it authentic. It shows the world in a different light and it is well composed, shot and edited."
Other big winners on the night included Playdead who walked away not only with the Design Agency of the Year accolade but also award in Experiential Design for Ray Harryhausen as well as Moving Imagery/Animation Design for Digital Competence Framework.
Landing the chairman's award for design was Bature Brewery from Nigeria courtesy of a core product range designed by Pim-Pam. Lauding its authenticity Bhatt commented: “This work instantly stood out for me. I never knew Nigeria had a thriving beer industry, and I was intrigued by the visual language in this range of products. They collaborated with various artists from Lagos, which meant the work had an authentic edge. It captured and celebrated West African craft and culture in an exciting way, using collage and illustrative character designs that tied into each beer. I love how this work champions the talent within the Lagos art community, as well as shining a light on Nigeria’s first craft brewery.”
Brought to you by media partners Urban Realm and The Drum, the Scottish Design Awards serve as a conduit for creativity of all flavours to flourish, proving that great design can add value to all aspects of our lives from the buildings we inhabit, to digital services, craft and our rapidly evolving workplaces.
The full roster of winners is available to view now over at the Scottish Design Awards.
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