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Business on the Move, featuring Samsonite, Microsoft & Reddit

Over the past seven days, we’ve seen fresh appointments, reviews and acquisitions at Samsonite, Microsoft & Reddit

Another week, another wave of account news, reviews, agency launches, rebrands and acquisitions. Check out our global round-up to see what business is on the move (and why it matters) below, then head over to our Business on the Move hub to read about more market maneuvers.

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If you’ve got a business on the move story for us, send it to businessonthemove@thedrum.com for consideration before next Thursday.

Account moves

Following a nine-month open procurement process, The Museum of London has appointed a partnership between creative agency Something More Near and creative design studio Uncommon to develop a new visual identity ahead of its move to West Smithfield in 2024.

M&C Saatchi Sport & Entertainment North America has been appointed public relations agency of record for Samsonite. The Massachusetts-based luggage company has partnered with M&C Saatchi Sport & Entertainment to develop and lead strategic communications programs.

The Woodland Trust has appointed John Ayling & Associates as its media agency following a competitive pitch process managed by Agency Insight. The UK’s largest woodland conservation charity had decided to consolidate its multi-million-pound media budget into a single agency to maximize acquisition performance and increase brand awareness.

Breakthrough fitness technology company Mirror has announced it has chosen marketing company Known as its agency of record. Recently acquired by Lululemon in 2020, Mirror takes any space and transforms it into a personal fitness studio. Through Known’s appointment, Mirror has consolidated its marketing needs under one umbrella.

Xandr has announced the renewal of a global contract with Microsoft, who will be extending the use of Xandr’s sell-side platform Xandr Monetize and its Global Supply Evangelism relationship as Microsoft expands and diversifies its monetization strategy. Microsoft will also be increasing its marketing spend that runs through Xandr’s Invest DSP and extending the Microsoft Audience Network demand platform to bid in Xandr’s Marketplace.

Alif Bank – a leading Central Asian fintech with more than 600,000 users – has appointed The PHA Group as the company’s UK PR agency. Alif has tasked PHA with building the firm’s profile within the English-speaking press, being won over by PHA’s innovative approach with clients in the fintech space, as well as its work with other fintech organizations.

Alzheimer’s Society, the UK’s leading dementia charity, has appointed New Commercial Arts to support on a brand refresh, so becoming its founding charity client. The appointment comes as Alzheimer’s Society begins key work to strengthen the charity’s brand, aligned with a new organizational strategy set to launch in 2022.

Grocery-delivery service Getir has appointed Neverland as its lead creative agency in the UK. The news marks another win for Neverland, which was founded in 2019 and this March was appointed to the Ladbrokes creative account.

Match.com has called it quits with incumbent creative agency Marcel, starting a new fling with Harbour in its place. Harbour has been tasked with a global brand platform for the Meetic/Match.com brands, incorporating both advertising and digital.

Launches

Reddit has said g’day to the Southern Hemisphere as it opens the doors of its Australian business based in Sydney. To help fulfill its mission to bring the community and belonging to everyone in the world, Australia is core to Reddit’s international growth strategy. This launch follows Reddit’s successful market entries in Canada in March 2021 and the United Kingdom in September 2020.

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