How to differentiate with digital
It’s an exciting time for ambitious brands. Whether you’re an established brand wanting to retain or regain category leadership, or a scale up in the process of defining a new category, the environment is ripe for change – and not just because of Covid-19.
Rufus Leonard’s latest report explores how you can deliver a category-defining digital experience
We find ourselves in a market of digital sameness where competitors are struggling to create distinction between each other. That means there’s never been a better time for breakaway brands to achieve greater competitive advantage, resilience and growth.
Rufus Leonard’s latest report, ‘How to differentiate with digital’, is full of free tools, actionable advice and examples to help you uncover:
How to tackle digital sameness
How to highlight the strengths and gaps in your digital experience ecosystem
How to solve user needs in a distinctive way that drives loyalty and advocacy
How to identify your brand’s hero moments
How to become consumer-centric but brand-led and technologically inspired
How to connect your brand purpose with your tech stack (connecting your chief marketing officer and chief information officer agendas)
How to create a blueprint to translate business strategy into meaningfully different customer experiences
This report presents a fantastic opportunity to align as an organization around your customers, and push change through to deliver a category-defining digital experience.
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Rufus Leonard is an independent agency who builds category-defining service brands through design & technology. We act as the catalyst for service brands with the desire to be foremost, standard-setting, and first choice. Our services help brands define their unique promise then – crucially – deliver it across how they think, look and speak, how they interact with customers, how they harness innovations, and how they rally their people. We’ve been helping service brands retain, regain or define their categories for over 30 years, including British Gas, BBC, Lloyds Banking Group, Pinsent Masons, British Red Cross, The Gym Group, The Student Hotel, and London Business School.Find out more