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Creative Brand Strategy Today’s Office

How to create a more seamless end-to-end creative process in a virtual world

By Jenni Baker, journalist

July 14, 2021 | 3 min read

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A year on from initial lockdown restrictions, which prompted the pivot towards remote working, The Drum and Adobe teamed up to survey 100 creatives to discover what lessons from the pandemic will inform the future of creative working.

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The Drum, Adobe and creatives come together to discuss what lessons from the pandemic will inform the future of creative working

A few things became clear: working from home is here to stay – with 67% of creatives expecting to ‘continue to work mostly from home’ – but when it comes to collaboration, teams are yet to discover the full potential of the enabling technology and tools that can help drive better collaboration - not just between teams but with end clients directly. This panel will seek to explore how the creative collaboration process has changed and what lessons can be learnt not only to transform the quality of creative work, but the lives of creatives, forever.

The panel will discuss:

  • Has working from home made collaboration more difficult?
  • What are the biggest changes the pandemic has driven in terms of creative workflows?
  • What should creatives be looking for to help improve collaboration across teams?
  • How has the creative brainstorming process changed?
  • And more...


Online, Monday July 19. This panel will be available to watch from 9am BST.

Moderator: Gordon Young, founder, The Drum


Richard West, senior manager, strategic development, international design and content solutions, Adobe

Uyi Aghedo, creative director, Trapart

Alice Watkinson, senior creative, Innocent

Jennifer Hyashi, senior designer, We Are Social

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