Media Social Media

YouTube rolls out Shorts globally after achieving more than 6.5 billion daily views


By Shawn Lim | Reporter, Asia Pacific

July 13, 2021 | 3 min read

YouTube has launched its short-form video format, Shorts, today. The beta version is available in over 100 countries.

The Google-owned platform first launched Shorts in India in September 2020, to capitalize on the ban of the Bytedance-owned TikTok in the country. YouTube claims Shorts has since surpassed 6.5 billion daily views globally.

“We want to make it easy and fun to create Shorts. As we continue to build Shorts alongside our creators and artists, we’ll be adding more features for users to try”, said Todd Sherman, the global product manager for YouTube Shorts.


New features include recording up to 60 seconds with the Shorts camera

“We know that it will take us time to get this right, and we’re just getting started. We can’t wait for you to try Shorts and help us build a first-class short-form video experience right on YouTube.”

What is YouTube Shorts?

  • It allows users to upload 15-second or less short-form videos using a set of creator tools, including a multi-segment camera, speed controls and a timer with a countdown feature.

  • Like TikTok, videos can be set to music, using YouTube’s large library of audio content.

    The latest marketing news and insights straight to your inbox.

    Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

    Sign up
  • The multi-segment camera lets users string together multiple video clips into one short clip. The other controls enable YouTube creators to be more creative than if they simply pressed a ’record’ button.

  • Further features include recording up to 60 seconds with the Shorts camera, adding text to videos, auto captions, the ability to add clips from users’ phone gallery and a selection of basic filters.

Media Social Media

More from Media

View all


Industry insights

View all
Add your own content +