Branston Pickle has sought to distance itself from jarring online abuse by reiterating the fact that it is not Richard Branson.
A mock public service announcement posted on Twitter sought to extricate the brand from its social media pickle, after bearing the brunt of online abuse directed at the septuagenarian billionaire over his high-profile trip to space last night, with many up in arms at the profligacy of a $250k four-minute flight of fancy.
Promoting simpler pleasures in life, the condiment brand has brought Branson back down to Earth with a thud in four excoriating paragraphs.
Tearing chunks out of its near-namesake on Twitter, the brand wrote: “For years now every time a certain ginger billionaire does something bonkers we, an innocent pickle, bear the brunt of the abuse online.
— Branston Pickle (@BranstonUK) July 10, 2021
“There’s been the private island, the government bail outs and don’t even get us started on the naked windsurfing.
“And now he’s off to space.
“We don’t want to go to space. We want to stay here on earth, where the sandwiches are.”
The iconic British brand is best known for its ‘Bring out the Branston’ tagline as an indispensable partner to any cheese sandwich worth its crust.
You can view the campaign in full by clicking on the box below. To get in touch about Ad of the Day, please email email@example.com.