Publicis Dublin is showing solidarity with its English employees by dangling the prospect of three welcome lie-ins should the national team win Euro 2020.
Fresh from England’s progress to the final after an eleventh-hour dispatch of Denmark last night, the creative consultancy is throwing its weight behind the boys in red and white in a gesture of solidarity across both sides of the Irish Sea.
The dramatic extra-time clincher by Harry Kane, the bearded face of masculinity at Gillette, has permitted England fans at home and abroad to dream the impossible with the squad having a very real chance of lifting the trophy in a crunch match against Italy at Wembley on July 11.
In a show of commitment and/or foolish optimism ahead of the match, Publicis Dublin has already prepared out-of-office emails for staff to bat away any pre-lunch notices, reading: “If you’re contacting me pre-1pm, I’m in bed. My manager has given me three lie-ins to celebrate England’s Euro 2020 win.”
Confirming the act of patriotic generosity, the French multinational wrote: “Publicis Dublin is offering our English employees ‘three lie-ins’ if the Three Lions win Euro 2020. The offer is also open to partners of England fans and those who can prove they have English grandparents (see, it works both ways) given that the night of the 11th might turn into a big one.
“Despite the shadow of Brexit, Ireland’s ties with our closest neighbors remain very strong and, in fact, the spine of this English team has a green hue (Kane, Grealish and Rice are the grandchildren of Irishmen and women). It could be claimed that our offer has an ulterior motive; that with our English colleagues OOO, the rest of us avoid hours of hearing about football being home. But that’s not true. Seriously.”
Ronan Nulty, executive creative director of Publicis Dublin, said: “If Ireland was in a major final (could happen!) and one of us was based in London, we’d really appreciate having time to revel in a once-in-55-years moment. Though we’re an Irish agency, we’ve got to respect the pluck of the England fans in our ranks – and if football does come home, I suppose they deserve something special for it.
“Plus, while they’re taking it easy in bed, the rest of us can vent all our Irish begrudgery about their victory.”
As excitement in one corner of the British Isles builds to fever pitch, brands have been quick to tap into a mood of national ebullience with the likes of BT, Specsavers, McDonald’s, Morrisons, EE, Bud Light and Paddy Power all angling for a share of the limelight.
The big winner of last night is ITV, which can expect to reap a much-needed advertising windfall following a fallow year.