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Creative SK-II Brand Strategy

ICYMI: watch J&J, Pomelo, SK-II, Singapore Tourism Board & more APAC interviews


By Charlotte McEleny, Asia Editor

July 8, 2021 | 4 min read

A month has flown by since The Drum hosted its annual Creative Transformation Festival, so we’ve curated a list of the top sessions with APAC speakers in case you missed it.


Hear from SK-II and more APAC-based brands

All the sessions are available on catch-up and are free to watch, so you can view them whenever you like. They are all roughly 30 minutes long, so perfect for a little work break.

To view all of the sessions around the world on catch-up, visit the full agenda page on The Drum Creative Transformation Festival website.

Pomelo, Tigerhall and Celtra on creativity and automation

Watch the session ‘Code, computer, love: is the future of creative automated?’ to hear from marketing leaders from Asia’s top brands about how they are solving creative production challenges.

We gathered Pomelo chief exec Jean Thomas and Tigerhall and former Circles.Life head of marketing Megan Yulga, alongside Celtra’s Raushida Vasaiwala, to give advice to brands that want to scale the quality of their creative.

Creativity and the Olympics with SK-II

Ahead of their major Olympics sponsorship, The Drum spoke to senior brand director, SK-II Global, Yoegin Chan and senior brand communications director, SK-II Global, Shuqi Fu about how the brand stays creative.

J&J and DoubleVerify’s secret hacks to creative performance

With the cookie being retired, the old ways of performing on digital are changing. To help, J&J and DoubleVerify have some secret hacks to share, proving that creativity, context and the quality of media can deliver better results for brands.

Hear from Kenneth Sim, digital marketing manager, Johnson & Johnson Thailand, and Steph King, business director, APAC at DoubleVerify, as they reveal all their secrets.

STB on creative travel marketing during a pandemic

Singapore Tourism Board chief executive Lynette Pang has had a challenging role during the pandemic, and yet the organization has been creating impactful, meaningful ads the entire time. She shares how creativity has been used as the brand has shifted its strategy.

Supercharging creativity in gaming marketing

The Drum gathered gaming marketers from One Esports, EVOS, Razer and Coda Payments alongside Celtra to discover the unique challenges to marketing in one of the world’s fastest-growing segments.

Hear from the marketers as they discuss why they’ll be looking at technology to help them scale faster while still being relevant to their discerning, tough-to-reach audiences.

Creativity in lockdown with Dentsu

As part of a global series, The Drum interviewed Dentsu Tokyo head of digital and ECD Yasu Sasaki about how he is thriving creatively under the pandemic’s strange circumstances.

This session is exclusively for members of The Drum Plus. To get access subscribe here.

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