Clear Channel backs Black-owned businesses with free advertising

Outdoor advertising specialist Clear Channel is backing selected Black-owned British businesses with the offer of free access to its network of digital screens to promote their products and services.

Clear Channel Compass is a pro bono initiative run in collaboration with Jamii, the marketplace for Black British creators, to raise the visibility of Black-owned enterprises across Britain’s high streets.

Open to both physical and online Black retailers and service providers, applicants are invited to apply online until July 18 for consideration in a selection process overseen by Jamii, which will see eight businesses chosen to run campaigns within the first 12 months of the scheme.

Lucky winners will be promoted across Clear Channel’s Adshel Live screens from August with a free design service also on offer to help ease the process. Any e-commerce brands in the mix will have the added benefit of a listing on Jamii’s marketplace.

Caroline Forbes, specialist partner and fairness executive sponsor at Clear Channel UK, said: “By offering outdoor advertising space across high streets up and down the UK, we hope to create a shop window for products and services that would often be unseen outside of the Black community and thus help boost the Black pound in a meaningful and sustainable way.”

Jamii founder Khalia Ismain added: “When we break down the obstacles faced by Black makers, it sows the seeds for more talent to rise up and seize opportunities. This is a huge opportunity for both of us to tell the stories of makers from the community and connect them to anyone and everyone who needs their ideas, craftsmanship and ingenuity in their lives.”

Clear Channel has previously played an active role in supporting startup businesses by leveraging its display network to promote up-and-coming brands and businesses.